fbpx
Ray-Ban TRIO_Chris Hemsworth_Kris Jenner_Chris Pratt

Ray-Ban Meta Super Bowl Commercial

Ray-Ban Meta has teamed up with Chris Hemsworth, Chris Pratt and Kris Jenner to bring AI glasses from Ray-Ban Meta to center stage of the Big Game on Sunday, February 9th, airing two creative ad spots. Directed by Matthew Vaughn, the campaign blends high-energy humor and cinematic flair to showcase the seamless fusion of iconic Ray-Ban style with cutting-edge AI.

The star-studded cast features Chris Hemsworth, Chris Pratt, and Kris Jenner all wearing Ray-Ban Meta glasses, bringing a cheeky twist to high art and tech-savvy antics. The ad takes place in a high-end, museum-like environment filled with eccentric paintings, sculptures and furniture. As Pratt and Hemsworth explore the unconventional art collection, their curiosity grows — as does the risk of getting caught for being way out of their element.

Ray-Ban Meta’s AI-powered glasses combine iconic style and cutting-edge technology that let people stay present and connected to who and what they care about most.

View video:

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Featured Posts

opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Learn More
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
SightGlass DOT logos 2026

SightGlass Vision’s DOT™ Spectacle Lenses Win Gold Stevie® Award for Technology Breakthrough of the Year

SightGlass Vision’s DOT™ spectacle lenses have won a Gold Stevie® Award for Technology Breakthrough of the Year, recognizing their contrast management innovation and clinical impact in slowing myopia progression in children. The award highlights strong clinical evidence, rapid adoption and growing industry recognition.

Read more
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Learn More
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read More
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read More
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read More
SightGlass DOT logos 2026

SightGlass Vision’s DOT™ Spectacle Lenses Win Gold Stevie® Award for Technology Breakthrough of the Year

SightGlass Vision’s DOT™ spectacle lenses have won a Gold Stevie® Award for Technology Breakthrough of the Year, recognizing their contrast management innovation and clinical impact in slowing myopia progression in children. The award highlights strong clinical evidence, rapid adoption and growing industry recognition.

Read More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Learn More
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
SightGlass DOT logos 2026

SightGlass Vision’s DOT™ Spectacle Lenses Win Gold Stevie® Award for Technology Breakthrough of the Year

SightGlass Vision’s DOT™ spectacle lenses have won a Gold Stevie® Award for Technology Breakthrough of the Year, recognizing their contrast management innovation and clinical impact in slowing myopia progression in children. The award highlights strong clinical evidence, rapid adoption and growing industry recognition.

Read more
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Learn More
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
SightGlass DOT logos 2026

SightGlass Vision’s DOT™ Spectacle Lenses Win Gold Stevie® Award for Technology Breakthrough of the Year

SightGlass Vision’s DOT™ spectacle lenses have won a Gold Stevie® Award for Technology Breakthrough of the Year, recognizing their contrast management innovation and clinical impact in slowing myopia progression in children. The award highlights strong clinical evidence, rapid adoption and growing industry recognition.

Read more