Transitions® GEN™ Wins 2025 Product of the Year in Health & Wellness Category
Wednesday, February 12 2025 | 09 h 08 min | News
Transitions Optical Canada announces that Transitions® GEN™ has been voted 2025 Product of the Year in the Health & Wellness category, following a survey of 4,000 Canadian consumers conducted by Kantar, a global leader in consumer research.
This prestigious national recognition highlights Canadian consumers’ high regard for Transitions® GEN™, the most advanced generation of Transitions® lenses. With cutting-edge technology, these lenses offer: 
- Ultra-fast activation and fade back
- A fully clear appearance indoors
- 100% UVA and UVB protection
- Blue-violet light filtering indoors and outdoors
- A vibrant selection of eight exclusive colours
These innovative features provide benefits unmatched by clear lenses, opening new opportunities for eyecare professionals to engage with patients and offer a unique combination of Transitions® colours and frames in their clinics.
“This award is a testament to the trust Canadian consumers place in Transitions® lenses for delivering superior vision care and innovation,” said Arnaud Rajchenbach, Marketing and Sales Manager, Transitions Optical in Canada. “We’re proud to provide eyecare professionals with the latest generation of light responsive lenses, empowering them to enhance patient experiences with award-winning products.”
Empowering Eyecare Professionals
Eyecare professionals can leverage this achievement to:
- Engage patients by showcasing the award-winning innovation of Transitions® GEN ™ lenses.
- Reassure hesitant patients by highlighting the proven benefits of light responsive lenses.
- Promote their practice as offering the latest advancements in vision care technology.
To further amplify this recognition, professionals are encouraged to use the new Transitions® GEN ™ visuals that have been updated with the logo for Product of the Year.
Use the Logo to Activate Your Social Media!
Download the new Transitions® GEN STM visuals HERE. They have been updated with the logo for Product of the Year in the Health & Wellness category.
Next… We’re working to make even more of a splash with Canadian consumers and educate them about Transitions® lenses via our Transitions.com website, but also with new tools and activations. Stay tuned to our newsletters and optical media coverage for future updates.
*Winner in the Health & Wellness category. Kantar survey of 4,000 people.
1-See the consumer brochure to get all the disclaimers
This article is sponsored by Transitions Optical.
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