ASAP Rocky and Ray-Ban Preview New Collection During Milan Fashion Week Pop-Up
Monday, March 10 2025 | 15 h 24 min | News
Multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky and Ray-Ban hosted an exclusive event celebrating his new role as creative director and previewing his upcoming collection at the Trattoria del Ciumbia during Milan’s Fashion Week.
Two special installations of Rocky’s unreleased designs were featured during the dinner. Opening into a modern touch of the Ray-Ban heritage, it highlighted a brand-new overexaggerated version of the iconic Wayfarer. Later, the celebrations moved into a black light private room with highlighted futuristic LED shield shapes, bold colors and innovative designs where guests were able to try on some of the exclusive styles.
The evening continued with an official after party hosted by Ray-Ban & A$AP Rocky with sounds that carried guests through the evening by DJ Hell Raton.
The event featured an impressive list of celebrities and models such as Maneskin’s Vic de Angelis, Taylor Hill, Brent Faiyaz, Ice Spice, Isabeli Fontana, Alton Mason, Fai Khadra, Charli D’Amelio, Romeo Beckham, Anna Dello Russo, Rafael Pavarotti, Charley Vezza, Caro Daur, Loli Bahia, Rose Villain, Bresh, Clara Soccini and more.
While the exclusive event concluded, over 200 guests from the fashion and creative industries were gifted a special A$AP Rocky newspaper, building momentum from the recent appointment as the new Creative Director for Ray-Ban Studios.
Click HERE for the press release.
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