Buying Canadian – A Conversation Worth Having
Tuesday, April 1 2025 | 13 h 11 min | News
Our recent survey on the buying habits of Canadian ECPs’ attitudes toward making purchases on the basis of country of origin struck a chord with the Canadian eye care community.
In fact, it generated more engagement, feedback, and commentary than any other topic we’ve covered in recent years.
Clearly, the question of what it means to buy Canadian—and whether it should influence how ECPs source frames, lenses, (including Contact Lenses) and finished jobs—resonates deeply.
Many readers acknowledged the complexity of the value chain, recognizing that while few optical products are fully made in Canada, there are still meaningful ways to support Canadian industry through design, assembly, distribution, and local ownership.
Below, we’re pleased to share a selection of Letters to the Editor and comments that expand on these themes. These letters offer thoughtful perspectives on why buying Canadian matters, and what it might realistically look like in today’s globally interconnected optical marketplace.
We invite you to continue the conversation.
Dear Editor:
Re: The Narrative of “Country of Origin”
A product’s Country of Origin is more than just a factual designation—it carries meaning, reputation, and historical weight.
A label that says “Made in Canada” suggests not just our physical location but also the implied qualities of craftsmanship, regulations, labor ethics, and cultural identity. The label is a signifier.
The Living Narrative of Identity
The concept of “Country of Origin” for products fabricated in Canada can be likened to a living narrative because both “Country of Origin” and living narrative involve an evolving identity shaped by context, perception, and interpretation.
Country of Origin is a legal and economic designation.
A “country of origin” label is a manufactured simplification—an imposed categorization that works for most nations because their existence is not questioned nor are their narratives challenged.
However, when the country Canada’s legitimacy is scrutinized by its powerful trading neighbour partner, and its right to exist commented by this nations new policy makers, then it should not be a matter of surprise but of preparation. History has already taught the necessity of vigilance.
The meaning of “Made in Canada“ now changed slightly based on economic conditions, global trade policies, and consumer self-perception of Canadian identity.
“Country of Origin” for products fabricated in our country Canada represents a living narrative of identity, history, and proof of existence.
It also informs the international market that Canadians exist and are making products for others to purchase.
If we view “Made in Canada” as a narrative, we recognize it as part of a larger, ongoing story—just like personal or cultural identity. The label, then, is a definitive statement of What it means to be made, What it means to originate, and What it means to belong.
Mel Rapp
Dear Editor:
Re: Value in Buying from a Canadian Distributor
I recently read with interest the article suggesting that ECPs should prioritize buying Canadian-made eyewear. While there may be a few eyewear brands manufactured locally the vast majority are sourced in Europe and Asia.
However a very easy and effective way to support local jobs in our industry is to focus on purchasing your frames and lenses from Canadian distributors.
When eye care professionals stock brands from Canadian distributors, they are directly supporting jobs in Canada. This goes beyond just the Sales Representatives and employees at the Canadian office.
It also encompasses the various local businesses that provide services to these offices, such as electricity suppliers, box manufacturers, and IT consultants just to name a few.
By choosing to work with Canadian distributors, we are injecting life into the local economy and sustaining numerous Canadian jobs. This approach may not have the same emotional appeal as buying “Made in Canada” products, but it is a pragmatic and impactful way to make a positive difference.
I hope this perspective will inspire your readers to think critically about how they can truly support Canadian businesses in the eyewear industry.
Amir Hochstadter
Vice-President, Canadian Optical Supply
View The Buying Canadian survey results HERE.
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