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JF Rey 40 year anniversary logo 2025

J.F. REY Celebrates Its 40-Year Anniversary  

J.F. REY celebrates its 40th anniversary this year… Forty years of creative freedom and bold choices. Forty years of forging their own path, reinventing eyewear, and pushing the boundaries of vision. Today, driven by this living legacy, J.F. REY continues to move forward with the same energy: to surprise, to open new perspectives, and to offer a different, daring vision, unlike any other.

Born from the vision of a designer who chose to challenge conventions, the brand was built on a constant quest for innovation, where each frame embodies a distinct style. From their beginnings in Marseille in 1985 to their international recognition, they have always dared to see further. Each frame created is a unique statement for those who want to stand out, combining cutting-edge technology with timeless aesthetics. Pushing boundaries is J.F. REY’s signature, always striving for excellence.

J.F. REY is more than just a brand. It embodies a continuous commitment to the future. A fusion of art and technology that consistently redefines the eyewear industry, driven by the passion and creative freedom that are at our core. Today, this anniversary not only allows to celebrate the path they’ve followed, but also to reaffirm their bold, ever-evolving vision for the future.

In the coming months, they will invite customers, partners, and all J.F. REY eyewear enthusiasts to celebrate their 40 years of innovation through a series of events and themed speeches — including a few surprises along the way. These highlights will showcase the successes that have shaped their identity: cutting-edge designs, impactful campaigns, and exceptional craftsmanship.

J.F. REY will close this anniversary year in September with a special evening held during the SILMO Paris 2025 exhibition. All J.F. REY teams will come together to celebrate this exceptional journey and make this event un unforgettable moment.

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