fbpx
Transitions Optical logo 2024 noir

Experience the Magic of Colours with Transitions Optical®

Transitions® Optical is inviting Canadian consumers to experience the magic of colours in a whole new way with its exciting new national contest: “Experience the Magic of Colours with Transitions®.” Launched on May 1, 2025, and running through December 31, 2025, this consumer-driven contest celebrates Transitions® lenses while offering a chance to win spectacular prizes.

At the heart of the campaign is a grand prize: an unforgettable, all-expenses-paid, 4-day trip for four to witness the breathtaking aurora borealis in Whitehorse, Yukon. In addition, participants can win one of eight $1,000 gift certificates redeemable toward the purchase of a complete pair of glasses featuring Transitions® lenses.

Transitions Contest-Whitehorse

How to Enter:

Consumers can now enter the contest by visiting transitionscontest.ca and completing a simple registration form. Participants can boost their chances of winning by sharing the contest with friends to earn up to 10 additional entries.

Monthly Prize Draws: Eight $1,000 gift certificates will be awarded throughout the contest period, with winners announced on the following dates:

  • June 10, 2025
  • July 10, 2025
  • August 11, 2025
  • September 10, 2025
  • October 10, 2025
  • November 10, 2025
  • December 10, 2025
  • January 9, 2026 (Final draw)

Eyecare Professionals: Join the Celebration!
Eyecare professionals and Transitions® partners across Canada will receive regular updates and a comprehensive media kit, including posters and social media assets to help spread the word. By promoting the contest in clinic and online, they can help their patients take part in this colourful journey and maybe even help them win!

No purchase necessary. Open to Canadian residents. Only selected winners will be contacted.

For more information or to enter the contest, visit transitionscontest.ca. All contest assets can be found here.

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Featured Posts

Optik VOILA January-February 2026 Mood Blackfin Sanibel

Blackfin SS26: Precision Lightness in Titanium

Blackfin’s Spring/Summer 2026 collection showcases ultra-light titanium eyewear with refined urban design, thin profiles, and artisanal craftsmanship.

Learn More
Opti Munich 2026 logo

opti 2026 Confirms Strong Momentum for the Optics Industry

opti 2026 welcomed nearly 22,000 trade visitors to Munich, confirming its role as the annual kick-off event for the international optics industry.

Read more
EssilorLuxottica

EssilorLuxottica to Exhibit at MIDO 2026

EssilorLuxottica confirms its participation at MIDO 2026 in Milan, showcasing innovation across lenses, frames, wearables, and med-tech.

Read more
Adrien Brody Lacoste ambassador 2026

Adrien Brody Joins Lacoste as Global Eyewear Ambassador

Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.

Read more
The Modern Man's Frame: Designers Redefining Masculine Style

The Modern Man’s Frame: Leading Eyewear Designers Shaping Masculine Style Trends for 2025

Explore 2025 men’s eyewear trends through the eyes of top designers. Discover the colours, materials, and styles defining the modern masculine look.

Read more
Optik VOILA January-February 2026 Mood Blackfin Sanibel

Blackfin SS26: Precision Lightness in Titanium

Blackfin’s Spring/Summer 2026 collection showcases ultra-light titanium eyewear with refined urban design, thin profiles, and artisanal craftsmanship.

Learn More
Opti Munich 2026 logo

opti 2026 Confirms Strong Momentum for the Optics Industry

opti 2026 welcomed nearly 22,000 trade visitors to Munich, confirming its role as the annual kick-off event for the international optics industry.

Read More
EssilorLuxottica

EssilorLuxottica to Exhibit at MIDO 2026

EssilorLuxottica confirms its participation at MIDO 2026 in Milan, showcasing innovation across lenses, frames, wearables, and med-tech.

Read More
Adrien Brody Lacoste ambassador 2026

Adrien Brody Joins Lacoste as Global Eyewear Ambassador

Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.

Read More
The Modern Man's Frame: Designers Redefining Masculine Style

The Modern Man’s Frame: Leading Eyewear Designers Shaping Masculine Style Trends for 2025

Explore 2025 men’s eyewear trends through the eyes of top designers. Discover the colours, materials, and styles defining the modern masculine look.

Read More
Optik VOILA January-February 2026 Mood Blackfin Sanibel

Blackfin SS26: Precision Lightness in Titanium

Blackfin’s Spring/Summer 2026 collection showcases ultra-light titanium eyewear with refined urban design, thin profiles, and artisanal craftsmanship.

Learn More
Opti Munich 2026 logo

opti 2026 Confirms Strong Momentum for the Optics Industry

opti 2026 welcomed nearly 22,000 trade visitors to Munich, confirming its role as the annual kick-off event for the international optics industry.

Read more
EssilorLuxottica

EssilorLuxottica to Exhibit at MIDO 2026

EssilorLuxottica confirms its participation at MIDO 2026 in Milan, showcasing innovation across lenses, frames, wearables, and med-tech.

Read more
Adrien Brody Lacoste ambassador 2026

Adrien Brody Joins Lacoste as Global Eyewear Ambassador

Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.

Read more
The Modern Man's Frame: Designers Redefining Masculine Style

The Modern Man’s Frame: Leading Eyewear Designers Shaping Masculine Style Trends for 2025

Explore 2025 men’s eyewear trends through the eyes of top designers. Discover the colours, materials, and styles defining the modern masculine look.

Read more
Optik VOILA January-February 2026 Mood Blackfin Sanibel

Blackfin SS26: Precision Lightness in Titanium

Blackfin’s Spring/Summer 2026 collection showcases ultra-light titanium eyewear with refined urban design, thin profiles, and artisanal craftsmanship.

Learn More
Opti Munich 2026 logo

opti 2026 Confirms Strong Momentum for the Optics Industry

opti 2026 welcomed nearly 22,000 trade visitors to Munich, confirming its role as the annual kick-off event for the international optics industry.

Read more
EssilorLuxottica

EssilorLuxottica to Exhibit at MIDO 2026

EssilorLuxottica confirms its participation at MIDO 2026 in Milan, showcasing innovation across lenses, frames, wearables, and med-tech.

Read more
Adrien Brody Lacoste ambassador 2026

Adrien Brody Joins Lacoste as Global Eyewear Ambassador

Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.

Read more
The Modern Man's Frame: Designers Redefining Masculine Style

The Modern Man’s Frame: Leading Eyewear Designers Shaping Masculine Style Trends for 2025

Explore 2025 men’s eyewear trends through the eyes of top designers. Discover the colours, materials, and styles defining the modern masculine look.

Read more