GUESS? and WHP Global Announce rag & bone Licensee Partnership with Marcolin, to Develop Eyewear Business

Thursday, May 22 2025 | 13 h 02 min | News

Guess?, Inc. and its partner global brand management firm WHP Global, which jointly owns the New York-based fashion brand rag & bone, announce a four-year exclusive licensee partnership with Marcolin – a longtime GUESS licensee partner – to design, produce and distribute a new line of premium sunglasses and eyeglasses for rag & bone.

Since its origins in New York in 2002, rag & bone has established itself as a leader in the American fashion scene. Known for its authentic understated New York aesthetic, blending traditional craftmanship with modern cultural references, the brand has become synonymous over the years with effortless quality clothing for both men and women.

rag & bone Eyewear is inspired by the energy of the metropolitan lifestyle. The offering includes bold style appealing to trendsetters along with a more modern styles for everyday wear.

“We are pleased to partner with an iconic brand like rag & bone, which perfectly embodies a contemporary and authentic aesthetic rooted in New York culture,” said Fabrizio Curci, Marcolin CEO & General Manager.

Paul Marciano, GUESS? Inc, co-founder and Chief Creative Officer states, “Guess has been working with the highly talented team from Marcolin for over 30 years on delivering fashionable trend-right eyewear to the market. We are thrilled to expand that partnership to rag & bone further growing the lifestyle of the brand through their expertise, commitment to style and innovation.”

The new eyewear collection will be available at rag & bone boutiques, rag-bone.com and in select eyewear stores and authorized retailers.

Click HERE for the press release.

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