Safilo, Victoria Beckham Announce Ten-Year Global Licensing Agreement for Eyewear Collections

Tuesday, July 1 2025 | 10 h 58 min | News

Safilo Group and Victoria Beckham, Creative Director and Founder of her eponymous brand, announce their new ten-year global licensing agreement for the design, manufacturing and distribution of the Victoria Beckham branded eyewear collections until December 2035.

The full eyewear range – both optical and sun – will be unveiled for the Spring-Summer 2026 season, hitting the market in January 2026.

“We are excited to welcome to our portfolio one of the industry’s most iconic creative directors. Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry” – declared Angelo Trocchia, CEO of Safilo Group. “This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment”.

“I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life,” said Victoria Beckham, the brand’s Creative Director.

Click HERE for the press release.

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