Ray-Ban and A$AP Rocky Unveil The Next Generation Collection — Brand New Styles Launched at Paris Fashion Week

Wednesday, August 13 2025 | 08 h 39 min | Fashion Frames

Ray-Ban and A$AP Rocky continue to shape the world of eyewear through a new lens and introduce The Next Generation Collection, an exclusive collection of three brand new styles that debuted on the AWGE runway during Men’s Paris Fashion Week show. This latest drop from Ray-Ban Studios and its inaugural launch is a bold leap forward, reimagining what eyewear can be through a futuristic lens.

Step into the future with The Next Generation, a collection of three radically reengineered styles—Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003—each designed to shatter the boundaries of conventional eyewear. Featuring fluid, gravity-defying lines and otherworldly silhouettes, these frames are not driven by trends—they define what comes next.

A Pure Expression of Avant-Garde Fashion

• Ultra-wrapped silhouettes: Each style delivers a hyper-futuristic design aesthetic with bold curves and a sculptural fit
• Core black and expressive contrasts: The classic standout black anchors the collection, accompanied by daring, high-impact colorways like translucent gold and mirrored lenses
• Premium presentation: Each pair comes housed in a rigid plexiglass cube, maxi-case, complete with an embossed A$AP Rocky x Ray-Ban stamp logo—a collector-grade touch that signals rarity and reverence

Unveiled during one of fashion’s most anticipated runways, The Next Generation reinforces A$AP Rocky’s vision for Ray-Ban Studios: where Harlem creativity, futuristic form, and cultural edge converge in wearable art.

This drop is limited and available only while supplies last. The future doesn’t wait.

PRODUCT DESCRIPTIONS

ULTRA WRAP 001 (0RB4943 671/87)

Introducing the Ultra-Wrap 001 — the first release in A$AP Rocky’s Next Generation collection.

With its inflated wraparound silhouette and bold colorways, this futuristic frame pushes the boundaries of design and redefines what it means to stand out.

ULTRA WRAP 002 (0RB4942 671/87)

Boldly engineered with a wide lens and mask-like silhouette, the Ultra-Wrap 002 is A$AP Rocky’s most avant-garde vision yet.

Thick temples and a future-forward design merge future forward aesthetics with the raw edge of hip-hop heritage.

ULTRA WRAP 003 (0RB4941 601/87)

The Ultra-Wrap 003 by A$AP Rocky features bold wraparound lenses and thick, curved temples. As part of the Next Generation collection, this visionary design redefines what eyewear can be — clean lines, commanding presence. Born from street style, built for the future.

Click HERE for the press release.

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