Finalists Announced for Inaugural NOW Design Competition

Tuesday, September 9 2025 | 11 h 49 min | News

NOW by Vision Expo has revealed the five finalists for its first-ever NOW Design Competition, a new initiative celebrating creativity and innovation in eyewear design.

The competition drew more than 100 entries from both design students and established professionals, each presenting concepts that highlight the future of eyewear as both cultural expression and technological innovation.

The Five Finalists

ARCATURA by David Minich
LUMEN VANTAGE by Rosebell Gicheru
ORBIT PROGRESSIVES by Jennifer Wicks
SEE BEYOND by Haoxuan Huang
THE CINEMATIC FRAME by Dohn Ash

On Display at Vision Expo West

Attendees at Vision Expo West 2025 (Las Vegas, September 18–20) will be able to preview the finalist designs in the NOW Pavilion (Booth P22015) and cast votes for their favourites. The entries will be displayed alongside the NOW Award 2025 winners.

Following the show, the NOW creative team will make the final selection, with the Grand Prize winner to be announced on January 15, 2026. The winning design will then be featured in the NOW Trends Showcase at Vision Expo East in Orlando (March 12–14, 2026).

Prize Package

The Grand Prize includes:

Hotel and airfare to attend Vision Expo 2026
A feature in AC Magazine and other trade publications
Creative consultation with UN-TI-TLED Creative Agency
Mentorship opportunities with leading designers and brands

“The NOW Design Competition celebrates bold thinkers who dare to reimagine what eyewear can be. With over 100 applications, the selection process was both inspiring and challenging, reflecting the incredible talent driving our industry forward,” said Nico Roseillier, Director and Creator of NOW and Owner of UN-TI-TLED Creative Agency.

The competition was launched in collaboration with The Vision Council and the Accessories Council under the theme Visionaries of Tomorrow.

For more information on the finalists and Vision Expo West, visit west.visionexpo.com.

Source: Vision Expo

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