The Optical Foundry Refreshed Brand Identity and Website

Tuesday, September 30 2025 | 09 h 37 min | News

The Optical Foundry has introduced a refreshed brand identity, including a new logo, updated brand guidelines, and a redesigned website that offers improved navigation and a more intuitive user experience. These updates reflect the company’s evolution as the home of nine independent eyewear brands and Sayduck, a leader in 3D and Augmented Reality visualization technology.

“The Optical Foundry’s refreshed identity reflects a modernized look while continuing our commitment to independent practices,” says Rob Rich, CEO. “Our mission remains to empower optical professionals with creative eyewear collections and forward-looking solutions like Sayduck.”

The Optical Foundry at a Glance

• Nine Brands: Article One (2015), l.a.Eyeworks (1979), OGI & OGI Kids (1995), Red Rose (1980), SCOJO New York (1985), SCOJO NYC 212 (2025), Seraphin (1997), Seraphin Shimmer (2021).

• Sayduck Virtual Try-On: 3D and AR visualization technology for optical practices (2024).

• Commitment: delivering original design, margin-friendly products, and innovative tools that help independents thrive.

• Motto: Independence for Independents

Click HERE for the press release.

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The Optical Foundry Refreshed Brand Identity and Website

The Optical Foundry at a Glance

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