Eye on the Industry Podcast: Living Life Awake with Michael White
Tuesday, October 28 2025 | 11 h 12 min | News
In the latest episode of Eye on the Industry, hosts Christine Zeggil and Isabelle Tremblay welcome Michael White — sports mental performance coach, certified law of attraction coach, and founder of Yellow Car Coach — for an inspiring conversation about leadership, purpose, and personal growth.
Michael’s philosophy, “Live life awake,” has become a guiding mantra for many, including Isabelle, who features his quote in her book Love, Lead, Succeed. Together, they explore what it means to lead and live with intention — even through adversity.

From Adversity to Alignment
Michael shares how a combination of personal and professional challenges led him to transform his life and career. When his marketing agency lost a major account and his late wife Kate was diagnosed with cancer, he found himself at a crossroads. Through life-coaching training, he learned tools that helped him rebuild — and eventually dedicated his life to helping others do the same.
“You never move on; you move forward,” he explains, emphasizing that growth often comes from embracing, not avoiding, adversity.
Heart-Centered Leadership
Michael believes in what he calls “high-road leadership” — a style built on empathy, accountability, and service.
“Your people are your most important asset,” he says. “Culture stems from how you treat people; your legacy is what people say about you when you leave the room.”
For healthcare and optical leaders, this means leading with compassion, asking questions before reacting, and recognizing the human behind every professional role.
Focus, Energy, and Perspective
At the core of Michael’s approach is the principle that “What you focus on, you attract.” He uses the metaphor of his childhood game Yellow Car to explain how awareness shapes experience.
“When you start looking for yellow cars, you suddenly see them everywhere. It’s the same with energy—whatever you focus on multiplies.”
He encourages leaders to shift their focus toward appreciation, gratitude, and possibility.
Smart Attainable Targets
Michael calls his daily habits “SATs” — Smart Attainable Targets — like a short walk, a few minutes of mindfulness, or a simple act of kindness. These small, consistent practices compound over time to build resilience and well-being.
“It’s not motivation—it’s discipline,” he says. “Tiny daily actions make you better.”
Final Reflections
In his conversation with Christine and Isabelle, Michael blends heartfelt storytelling with practical insights for anyone navigating change or leading teams. His message is clear: Live with awareness, focus on gratitude, and lead with heart.
Listeners can reach Michael at mike@yellowcarcoach.com or visit yellowcarcoach.com.
For more inspiration, check out Isabelle’s book Love, Lead, Succeed at loveleadsucceed.ca or on Amazon.
🎧 Listen to the full episode of Eye on the Industry wherever you get your podcasts.
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