opti 2026 Unveils TOMORROW VISION and opti SPHEARE: New Platforms for Contact Lens Innovation and Hearing Care
Friday, December 12 2025 | 08 h 37 min | News
opti 2026 will spotlight two major growth drivers for the global vision and hearing sectors with the launch of TOMORROW VISION, a next-generation innovation hub for contact lenses, and opti SPHEARE, a new 250-m² centre dedicated to hearing care excellence. Both formats aim to deliver hands-on education, new business opportunities, and forward-looking insights for eye care and hearing professionals attending the Munich trade show.
TOMORROW VISION: A High-Energy Showcase for Contact Lens Innovation
Located in Hall C4, TOMORROW VISION 2026 positions contact lenses as a strategic growth category for optical retail. Under the theme “Play smart. Move free.”, leading manufacturers — including ALCON, Bausch + Lomb, CooperVision, HECHT Contactlinsen, Mark’ennovy, Menicon, MPG&E, Seed Group and others — will present new lens technologies and practice-building concepts.
The stage will double as a performance zone featuring live demos, expert talks, and action-driven presentations guided by business psychologist Claudia Bechstein. Athletes and opticians will demonstrate how contact lenses support freedom of movement and visual performance, complemented by show-stopping moments such as a basketball dunk showcase and performances by the FC Bayern Basketball Cheerleader Allstars.
opti SPHEARE: A New Experiential World for Hearing Care
Debuting in Hall C3, opti SPHEARE is designed for optical retailers exploring expansion into hearing care. Providers such as Actric, Bellman & Symfon, Meditrend, Nuance Audio, Smart Optics Sensortechnik, Sound & Silence and others will present technologies and business solutions supporting entry into the hearing market.
The program is organized into four clusters — Market & Future, Practice & Implementation, Customers & Sales, and Technology & Innovation — delivered through keynotes, best-practice cases and compact mini-panels. The format will be hosted by Michael Luikenga, master hearing care professional and optician, trainer, and consultant.
A Strategic Focus on Future Growth
“With TOMORROW VISION and opti SPHEARE, opti 2026 highlights two key future fields that will sustainably shape specialist retail,” says Cathleen Kabashi, Director of opti. These formats underscore the rising economic potential of contact lenses and the expanding opportunities for optical businesses entering hearing care.
Source: opti
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