Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Wednesday, January 7 2026 | 08 h 26 min | News

Safilo Group and Pierre Cardin have announced the renewal of their global eyewear licensing agreement, extending their partnership through 2031. The agreement covers the design, manufacturing, and worldwide distribution of prescription frames and sunglasses under the Pierre Cardin brand.

Safilo Group is a long-established player in the eyewear industry, operating across prescription frames, sunglasses, outdoor eyewear, goggles, and helmets. Pierre Cardin is one of Paris’s historic fashion houses, known for its legacy of innovation and distinctive design.

The renewal underscores a collaboration that began in 1991 with the launch of the first Pierre Cardin eyewear collection. More than three decades later, both companies point to the longevity of the partnership as evidence of shared strategic alignment and brand continuity.

Angelo Trocchia, CEO of Safilo Group, said the agreement reinforces the company’s commitment to the Pierre Cardin brand within the eyewear category, particularly in optical frames. He noted Pierre Cardin’s recognizable market positioning, design innovation, and clearly defined audience as key factors in the continued collaboration.

Rodrigo Basilicati Cardin, CEO of Pierre Cardin, highlighted the long-standing relationship between the two companies, citing mutual trust and respect as central to their ability to develop high-quality creative projects efficiently. He also pointed to the global reception of Pierre Cardin eyewear collections, including the Evolution line, which has gained visibility through international figures choosing the brand for public appearances.

Both companies indicated that the renewed agreement will support ongoing creative development and global distribution efforts for Pierre Cardin eyewear over the coming years.

Click HERE for the press release.

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