Adrien Brody Joins Lacoste as Global Eyewear Ambassador
Wednesday, January 21 2026 | 10 h 50 min | News
Adrien Brody has joined Lacoste as the global ambassador for the brand’s Lacoste Eyewear line, marking the latest chapter in a relationship that began more than a decade ago.
Fourteen years after their first collaboration on Lacoste’s Unconventional Chic campaign (2012), the two are reuniting with Brody now fronting the brand’s eyewear communications. Over the years, he has remained closely associated with Lacoste, including regular appearances at the brand’s fashion shows.
A two-time Academy Award winner for Best Actor, Brody is known for his performance in The Pianist (2002) and, more recently, for his role in Brady Corbet’s The Brutalist (2024), which earned additional major international recognition.
“I’m honored to join the Lacoste family as the global ambassador of their newest eyewear campaign,” said Brody. “Lacoste has always represented style, authenticity and craftsmanship, and I’m excited to continue our friendship and collaboration with this new campaign.”
A Design That Blends Heritage and Contemporary Style
The sunglass style featured on Brody reflects Lacoste Eyewear’s approach to combining brand heritage with a modern, lightweight look. The geometric frame is designed with a bio-injected front for everyday comfort, paired with acetate temples finished with a finely engraved metal core wire for added durability and refinement.
Signature Lacoste details include the brand’s metal crocodile trim and a premium seven-barrel hinge, emphasizing strength, precision, and a clean, recognizable identity consistent with Lacoste’s accessory positioning.
Click HERE for the press release.
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