HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

Thursday, February 5 2026 | 10 h 30 min | News

HOYA Vision Care has announced the launch of HOYA LensPreview™, a new virtual try-on tool designed to help eye care professionals (ECPs) and patients visualize specialty lenses before purchase. The solution is now available in the United States and Canada and is integrated into the company’s HOYA Hub™ digital platform.

According to HOYA, LensPreview allows users to preview a range of lens options, including photochromic, polarized, and mirror lenses, in a true-to-colour, interactive environment. Supported product families include the Sensity® range, HOYA’s Mirror Collection, Lumacore™, and polarized lenses. The company says the tool is intended to reduce reliance on physical lens samples while helping patients better understand how different lens options will appear in real-world use.

“This tool enhances the patient experience and helps practices boost second pair and sun lens sales while eliminating the need for physical samples,” said Samy Lauriette, Vice President of Strategic Marketing, North America at HOYA Vision Care, in a company statement.

HOYA notes that LensPreview addresses several operational and clinical challenges faced by practices, including managing patient expectations, simplifying in-office workflows, and supporting conversations around premium lens options. By offering a digital alternative to demo lenses, practices may also reduce costs associated with shipping, storage, and inventory management.

The virtual try-on technology is powered by Fittingbox, a provider of digital eyewear visualization solutions. According to Fittingbox, the integration delivers an immersive lens simulation experience directly within the HOYA Hub ecosystem.

HOYA LensPreview is currently available at no additional cost to HOYA customers who have access to the HOYA Hub via single sign-on. The HOYA Hub platform also provides tools for job tracking, invoicing, payments, shipping label printing, and access to marketing and social media resources. Eye care professionals who are not currently using the HOYA Hub are encouraged to contact their local HOYA business consultant for access.

View a video demonstration of HOYA LensPreview in action here.