Vision Expo Announces Finalists for 2026 NOW Awards

Monday, March 9 2026 | 07 h 41 min | News

Vision Expo has revealed the finalists for the 2026 NOW Awards, marking the first year the competition was open to the entire global eyewear community. Designers and brands were able to submit entries regardless of whether they were exhibiting at Vision Expo, with participation offered free of charge.

According to organizers, submissions were evaluated based on artistry, innovative design, functionality and overall contribution to advancing the eyewear industry.

The winners will be announced March 12 from 4:30 to 5:30 p.m. on the NOW Stage during Vision Expo 2026, taking place March 11–14 at the Orange County Convention Center in Orlando, Florida. All submitted designs, including finalists, will also be displayed in a dedicated NOW showcase at the show entrance.

“The idea behind NOW has always been to create a space where creativity leads and talent is celebrated,” said Nico Roseillier, creator and director of NOW by Vision Expo. “By opening the NOW Awards to the entire industry, we’re giving every designer, no matter where they are, the chance to showcase their work in a meaningful way.”

Finalists span several categories including Best Optical Style (Independent and Licensed), Best Sun Style (Independent and Licensed), Best Emerging Brand, Best Direct-to-Consumer Brand, and The Ultimate Accessory.

Participating brands include Silhouette Atelier, MOREL, Bruno Chaussignand, NINA MÛR, Vera Wang by Kenmark, Calvin Klein by Marchon, Prada by EssilorLuxottica, Paloceras, KARÜN, Thierry Larsy, Moncler by EssilorLuxottica, All Saints by WestGroupe, Sunday Somewhere by WestGroupe, PRESS Eyewear, Pair Eyewear, and others.

Entries were reviewed by a panel of industry leaders spanning design, retail, fashion and eyecare, including Gary Black, Christian Roth, Eric Domege, Selima Salaun, Victor Sanz, Bob Schulze, Dr. Jennifer Tsai, and Jeneene Allen.

Vision Expo organizers say the expanded awards program reflects the event’s role as a global platform highlighting innovation and creativity in eyewear design.

Source: Vision Expo

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