Jennie Named Global Ambassador for Ray-Ban and Ray-Ban Meta
Friday, April 17 2026 | 09 h 12 min | News
Ray-Ban has named Jennie as global ambassador for both Ray-Ban and Ray-Ban Meta, marking the first time the two brands have been presented under a shared creative campaign.
Jennie, a singer, rapper, songwriter, actress and member of the K-pop group BLACKPINK, is being positioned by the company as a figure who reflects the intersection of style, self-expression and innovation central to both brands.
According to Ray-Ban, the new campaign connects its heritage eyewear identity with the more technology-driven positioning of Ray-Ban Meta. The campaign presents a unified creative vision built around Jennie’s personal style and public image.
“I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” says Jennie.
The campaign visuals distinguish the two lines through different visual cues. Ray-Ban’s imagery uses a bold but minimal aesthetic with red accents, while the Ray-Ban Meta campaign incorporates softer blue tones and places greater emphasis on wearable technology.
Ray-Ban says the collaboration is intended to highlight both timeless eyewear design and next-generation smart eyewear through a single global ambassador platform.
RAY-BAN META BLAYZER OPTICS (GEN 2):
Featuring a slim silhouette with reduced temple height and thickness for a lighter, more comfortable fit while flexible comfort tips and interchangeable nose pads adapt effortlessly to different face shapes.
RAY-BAN ALIX – RB3781 003&80
The Alix full-lens shield wraps the face for maximum impact with a Y2K urban edge. Featuring sleek metal temples and a streamlined silhouette, this is a bold statement piece for standout stars.
DREA RB3783 003/81
The Drea features a subtle metal cat-eye silhouette with bio-based nylon lenses and vintage flair. Part of the Pulse collection, this frame adds a touch of effortless retro-chic to her curated capsule.
Click HERE for the full press release.
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