Transitions Color Touch to Launch in May
Thursday, April 23 2026 | 15 h 35 min | News
Transitions has announced the May launch of Transitions® Color Touch™, a new lens offering subtle tint indoors and darker colour activation outdoors.
The product was first introduced at Transitions Academy 2025 and is being positioned as a fashion-forward addition to the dynamic lens category, combining light responsiveness with an always-on touch of colour.
According to the company, Transitions Color Touch is available in five colours — Ruby, Amber, Sapphire, Amethyst, and Emerald — and comes in both gradient and washed tint effects. Indoors, the lenses provide a soft tint intended for everyday wear, while outdoors they darken further when activated by light.
“Two years after the Gen S launched, the revolution continues with Transitions® Color Touch™,” said Tim Precious, General Manager UKI at EssilorLuxottica. “Where colour becomes a true signature: subtle indoors, vibrant outdoors, and always seamlessly on.”
Transitions says the new product is designed to appeal to consumers looking for eyewear that combines visual performance with personal style. The company cited internal research indicating that younger wearers in particular are seeking eyewear that is both functional and expressive.
In a second statement, Precious said the new lenses are intended to bring together style and performance through the company’s latest lens technology. According to Transitions, key features include rapid light adaptation, soft everyday tint, and protection from bright sunlight, UV rays and blue-violet light.
The company says Transitions Color Touch is designed to deliver vision correction, light protection and a more style-driven eyewear option for wearers navigating changing light conditions.
Learn more about Transitions® Color Touch™ at www.trade.transitions.com/CanadaPro/en/TransitionsColorTouch
Watch the video here:
Click HERE for the press release.
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