The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

Thursday, May 7 2026 | 11 h 14 min | News

Having trouble with the fine print? Perhaps it is time to Get Eyewise, as recommended by the Canadian Association of Optometrists’ (CAO) annual public education campaign.

As the national voice of optometry, CAO remains committed to using Vision Health Month to raise awareness about the importance of regular, comprehensive eye exams. With sponsorship support from Alcon, CAO is joined in this campaign by the New Brunswick Association of Optometrists, the Nova Scotia Association of Optometrists and the Prince Edward Island Association of Optometrists.

At the forefront of vision care, the optometrist uses a comprehensive eye exam to diagnose, treat and help prevent eye disease and disorders. This exam can also help to reveal more serious and life-threatening conditions, including diabetes, cardiovascular disease and some neurological conditions.

“Maintaining good eye health is important for clear vision, but your eyes are also a window into your overall health,” said Dr. Allison Scott, President of the Canadian Association of Optometrists. “Seeing an optometrist should be a regular part of everyone’s health care routine, from infants to seniors.”

CAO’s GetEyeWise” campaign will run throughout May and June on Facebook, Instagram, and YouTube in both English and French.

To find more about the CAO’s new awareness campaign, please visit: https://opto.ca/everyday-mistakes

Source: Canadian Association of Optometrists

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