EssilorLuxottica and Meta Launch New Meta Glasses Collection

Wednesday, June 24 2026 | 15 h 34 min | News

EssilorLuxottica and Meta have announced the launch of Meta Glasses, a new collection of AI-enabled eyewear designed to make smart glasses more accessible to a broader consumer audience.

The new collection builds on the companies’ existing portfolio of smart eyewear, which includes Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display. Earlier this year, the companies also introduced Ray-Ban Meta Optics, with styles optimized for prescription use and all-day comfort.

With the new Meta Glasses collection, EssilorLuxottica and Meta are aiming to reach more consumers, including those looking for a more attainable entry point into wearable technology. According to the announcement, the new company-branded collection will start at $299.

“We’re incredibly proud of our first-to-market innovation in the smart eyewear space and our ability to deliver consumers around the world richer, more connected experiences. While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.

Mark Zuckerberg, CEO of Meta, said the partnership is focused on bringing AI functionality into eyewear that people want to wear. “I believe glasses are going to be a main way people access personal superintelligence — and with Meta Glasses, we’re going to make that accessible to a lot more people,” he said.

The new collection will include three Rx-able styles in rectangle, square and oval shapes, with multiple lens options including clear, sun and Transitions lenses.

Meta Glasses are available on Meta.com in the U.S., Canada, the U.K., France, Italy, Germany, Spain and other European countries. They will also be available through leading optical retailers, including LensCrafters and Sunglass Hut in the U.S., with additional markets and retailers expected to be added later this year.

Source: EssilorLuxottica

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