Applications Open for 2027 Sergio Cereda Eyewear Design Award

Thursday, July 2 2026 | 11 h 55 min | News

Applications are now open for the 2027 Sergio Cereda Eyewear Design Award, an international competition recognizing emerging talent in eyewear design.

The award will be presented during MIDO | Milano Eyewear Show, taking place February 6–8, 2027, in Milan, Italy. Founded by Harvey Ross and presented in partnership with the Ross Viva Family Foundation, MIDO and the Cereda family, the competition honours the legacy of eyewear designer Sergio Cereda.

The 2027 theme, “The DNA of Design: Eyewear Reimagined,” invites participants to consider eyewear through identity, storytelling and purpose. Entrants may reinterpret the design philosophy of an existing brand, movement or aesthetic, or develop an original concept.

For the 2027 edition, applicants must submit a complete collection rather than a single frame. Each entry must include either three original optical frame designs or three original sunglass designs, along with a one- to two-minute video presentation explaining the inspiration, creative process and design concept.

Submissions will be evaluated on creativity, originality, cohesion across the collection, interpretation of brand DNA or originality of concept, innovation, craftsmanship, material awareness, market relevance and storytelling.

A total of $20,000 USD in awards will be presented: $10,000 for first place, $5,000 for second place, $3,000 for third place and $2,000 for the Harvey’s Choice Award.