Safilo Completes Acquisition of SPY+ and Serengeti
Thursday, July 2 2026 | 11 h 40 min | News
Safilo Group announces the closing of the acquisition of SPY+ and Serengeti from Bollé Brands, following the signing of a Share and Asset Purchase Agreement on May 11, 2026, and the fulfilment of all customary closing conditions.
The transaction, which covers selected SPY+ and Serengeti assets in Europe and 100% of the shares of two dedicated legal entities operating in the United States and Canada, represents a further step in Safilo’s strategy focused on the selective acquisition of brands capable of strengthening the Group’s positioning in attractive and high-growth segments, enhancing its portfolio of home brands, which includes Smith, Carrera, Polaroid and Blenders.
Angelo Trocchia, Chief Executive Officer of Safilo Group, commented:
“The closing of this acquisition marks another important step in the execution of our strategy. SPY+ and Serengeti are highly complementary to our existing portfolio and fully aligned with our strategic focus on sport and high-quality eyewear.
SPY+ is an authentic and well‑established US brand which strengthens our presence in the sport and outdoor channel alongside Smith and Blenders, supporting a more effective multi-brand positioning across different price points. Serengeti, with its long-standing heritage and best-in-class mineral lens technology, represents a key opportunity for Safilo in the premium and high-end segment, enhancing our ability to serve the upper end of the market and expanding our presence in high-quality, performance-driven eyewear.
We expect to unlock both top-line and cost synergies by leveraging our supply chain, global distribution network and D2C capabilities, driving growth and improving operating efficiency over time.”
Together, SPY+ and Serengeti generated sales of approximately USD 39 million in 2025. The consideration for the transaction is USD 24.6 million and has been financed through the Group’s available financial resources.
Source: Safilo
Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!
