Transitions® Launches New Back‑to‑School Toolkit in Collaboration with Ray‑Ban®
Tuesday, August 11 2026 | 10 h 22 min | News
As families prepare for a new school year, eye health remains an essential part of every back‑to‑school checklist. With vision playing a critical role in learning and development, August is an important time for parents to schedule eye exams and ensure their children are equipped for success in the classroom and beyond.
Studies show that up to 80% of the information children absorb comes through vision, making healthy eyesight a key foundation for learning, discovery and daily activities. At the same time, children today spend more time than ever on digital devices while continuing to enjoy outdoor activities—two environments that increase exposure to blue light and UV rays.
To support eye care professionals during this busy season, Transitions® has introduced a new collection of back‑to‑school marketing resources developed in collaboration with Ray‑Ban®, one of the world’s most recognizable eyewear brands for children and families.
A Complete Media Toolkit for Practices
The new toolkit features three creative key visual concepts, offering ready‑to‑use materials for:
- In‑store displays
- Social media content
- Patient communications
- Seasonal marketing initiatives
The campaign centers on a simple but important message: healthy vision helps children learn, play and experience the world around them. Protecting their eyes from UV rays and blue light supports visual comfort throughout the day—whether they are in the classroom, on a device or enjoying time outdoors.
Source: Transitions®
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