opti 2027 Unveils “See. Hear. Next.” — A Campaign Shaping What’s Ahead for the Industry
Tuesday, August 18 2026 | 15 h 25 min | News
The opti team has entered the next phase of its 2027 campaign, placing its new claim — See. Hear. Next. — at the forefront. Introduced earlier this spring, the concept now comes to life through three key visuals and three industry professionals who embody the themes driving opti 2027: bold design, meaningful connections and ideas that refuse to wait for tomorrow.
More than a slogan, See. Hear. Next. reflects the forces shaping the optical and hearing care sectors. The campaign’s visuals translate these ideas into imagery defined by proximity, contrast and a touch of wit.
See. Design with attitude.
The See. pillar highlights frames, fashion and design — the creative core of the eyewear world. Across two halls, visitors will find independent labels, fresh trend inspiration and the opti DESIGN STAGE, demonstrating that eyewear is far more than a corrective device. It is an expression of personality, style and attitude.
This theme is represented by Ilga Künzel, Managing Director of Luitpold Optik in Rosenheim, whose expertise and style‑driven approach reflect the spirit of See.
Hear. There is more to discover.
The Hear. pillar places hearing care at the centre of the conversation. In the opti SPHEARE, optics and hearing care come together, creating new contacts, new services and new business opportunities.
Michael Männing, Managing Director of Männing Hören Sehen Erleben GmbH in Wuppertal, embodies this interplay with credibility, entrepreneurial vision and hands‑on experience.
Next. Not someday. Now.
The Next. pillar focuses on smart eyewear, start‑ups, emerging talent and TOMORROW VISION. Technologies, ideas and business potential converge — not as distant possibilities, but as innovations ready to be explored today at opti.
Representing this forward‑looking mindset is Anastasia Klaus, master optician at Hör + Seh Studio in Butzbach, who symbolizes curiosity, new beginnings and a generation rethinking the industry.
A united mindset: moving forward
“Three authentic personalities from the industry, three perspectives, one mindset: moving forward,” says Cathleen Kabashi, Director of opti. “See. demonstrates the power of design. Hear. connects what belongs together. And Next. does not wait for the future — it shapes it.”
Kabashi adds that the international community gathers in Munich precisely for this reason — and hints at additional news tailored to the technology‑savvy DACH market.
With the three key visuals now activated across opti’s digital channels, the campaign moves into its next phase. From 29 to 31 January 2027, Munich will be the place to see, hear and think ahead.
Source: opti
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