ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team
Wednesday, September 2 2026 | 13 h 08 min | News
ic! berlin has unveiled its first campaign featuring Audi Revolut F1® Team drivers Nico Hülkenberg and Gabriel Bortoleto, who appear wearing customized ic! berlin frames. The campaign marks the brand’s first global activation since announcing its partnership with the team earlier this year, making ic! berlin the official eyewear partner of Audi Revolut F1® Team.
The collaboration brings together two worlds where form and function are inseparable. In Formula 1, performance extends beyond the car to include focus, precision and confidence — qualities that mirror ic! berlin’s approach to product design. The campaign tagline, “From 0.05 mm to 300 km/h: engineering performance and precision at speed,” underscores the shared philosophy between ic! berlin’s ultra‑light, flexible frames and the Audi R26 race car, engineered for agility, aerodynamics and reduced weight.
For more than 30 years, ic! berlin has built a reputation for engineered eyewear, defined by its screwless hinge, durability, comfort and contemporary aesthetic.
Shot by photographer Rupert Tapper, the campaign imagery captures movement and physicality, reflecting the intensity of the racetrack. Creative Direction by Leif Podhajsky uses motion blur to visually express acceleration and precision, echoing the fast‑paced world of Formula 1.
The campaign invites audiences to experience one of the world’s most demanding motorsports through the lens of ic! berlin — where precision engineering meets uncompromising performance.
This season, ic! berlin joins Audi Revolut F1® Team trackside at Monza (Italy), Marina Bay (Singapore) and Austin (Texas).
By offering brand ambassadors and select media an immersive experience at the pinnacle of motorsport, ic! berlin reinforces its position as a leader in precision‑engineered eyewear.
Source: ic! Berlin
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