HOYA Vision Care, Canada Announces the Launch of HOYA LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

Thursday, October 1 2026 | 13 h 17 min | News

HOYA^® Vision Care, Canada is redefining the patient experience with the Canadian market launch of HOYA LensPreview™, an advanced virtual try-on solution integrated into the HOYA Hub™ ecosystem.

This cutting-edge tool lets eye care professionals and their patients preview HOYA’s premium lens offerings, including the Sensity^® Family, stylish Mirror Collection, award-winning Lumacore™, and polarized lenses, in a true-to-colour, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview™ empowers practices to deliver confidence and clarity before patients place an order.

“We’re thrilled to introduce HOYA LensPreview in Canada as part of our decades-long global commitment to innovation,” said Ryan McAdam, Managing Director, HOYA Vision Care, Canada. “This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples.”

Why HOYA LensPreview Matters

1. Reduces Costs & Complexity: No more shipping or storing physical lens samples
2. Manages Expectations: Patients can see exactly how their lenses will look before ordering.
3. Drives Revenue: Improves second-pair and sun lens sales through an engaging, confidence-building experience.

HOYA LensPreview™ technology is powered by Fittingbox, the leading virtual try-on solution in eyewear. “By integrating the Fittingbox Virtual Try-On Advanced solution directly into the HOYA Hub™ ecosystem, HOYA is offering an immersive lens simulation that elevates lens selection to a new level,” said Benjamin Hakoun, CEO and co-founder of Fittingbox.

HOYA LensPreview™ is currently free for all HOYA customers with access to the HOYA Hub via Single Sign-On (SSO). The HOYA Hub platform lets customers track jobs, find invoices, make payments, print shipping labels, access their social media management portal, and more.

Interested Canadian customers and eye care professionals who are not part of the HOYA Hub can contact their local HOYA Territory Manager to request access.

View a video demonstration of HOYA LensPreview in action:

Source: Hoya

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