Optical Vision Group to Launch Optical Warehouse Franchising Concept in Canada

Wednesday, May 10 2023 | 10 h 06 min | News

The Optical Vision Group is taking its next big step by focusing on continuing the Canadian expansion of its Optical Warehouse/Entrepôt de la Lunette optical stores, with a franchising concept carefully developed to attract optometrists, opticians and other qualified investors.

“Our Everything You Need, Simply Less Expensive™ concept, which was developed in Quebec, resonates with glasses wearers in all provinces,” says Daniel Beaulieu, President and CEO of Optical Vision Group. “In and outside of Quebec, we see the public’s anticipation of our arrival in major cities across Canada, and we wish to build a national network to cater to the increasing demand for affordable eyeglasses that we see from coast to coast.”

The franchising opportunity is based on the retail strategy that has been developed and perfected by the group over the past 10 years. “Investors are very interested in the low-cost franchising proposition and the potential return on investment over a five-year period,” Beaulieu says.

“Our high quality product assortment and offering, which includes a Best Price Policy on all lenses, frames starting at just $20, and a complete pair with anti-glare starting at $70, are exciting for independent practice owners who have an option that allows them to be very competitive.”

Franchisees benefit from associating themselves with a growing brand that has a customized marketing program, established supply chain, ongoing training support, and a concept that has won the Radisson award presented by the Trois-Rivières Chamber of Commerce for New Business in 2016 and been recognized by the Quebec Chamber of Commerce as a Mercuriades finalist for Successful Business Strategy in 2018.

To learn more about the Optical Warehouse franchise opportunity, email franchising@opticalwarehouse.ca .

Click HERE for the full press release.