Specsavers Surpasses 150 Locations in Canada, With Growth Continuing Across Four Provinces

Thursday, May 1 2025 | 11 h 00 min | News

Specsavers continues its rapid expansion in Canada, now operating more than 150 locations across British Columbia, Alberta, Ontario, and Manitoba. The retailer’s momentum and market positioning were detailed in a recent report by Retail Insider, highlighting the company’s progress since entering the Canadian market in 2021.

“We have 153 Specsavers locations operating across four provinces,” said Bill Moir, Managing Director of Specsavers Canada, in an interview with Retail Insider. “It’s been an exciting journey, and we’re incredibly proud of how quickly we’ve grown.”

According to the report, Specsavers’ brand awareness has already exceeded 85%, and the company remains on track to serve 1 million Canadians by 2025. Upcoming locations are expected in Bradford, Ontario, and Vancouver, with future provincial expansion under consideration.

Clinical Care Meets Affordability

A key part of Specsavers’ offering is its integration of clinical technology — including OCT scans as part of every standard eye exam — and its commitment to affordability, with complete pairs starting at $69. The company’s humorous “Should’ve gone to Specsavers” campaign, along with a partnership featuring astronaut Chris Hadfield, has further boosted its visibility.

Moir told Retail Insider that the company is seeing strong demand not just in major cities but also in smaller and suburban markets where eyecare access has traditionally been limited.

Omnichannel Tools and Workplace Recognition

The company’s omnichannel approach includes digital booking, virtual try-on tools, and post-visit support. Specsavers was also recently named one of Canada’s best places to work by Great Place to Work Canada, and was ranked one of the top workplaces to grow a career by LinkedIn.

Specsavers employs a co-ownership model in which each store is operated by an Optometry Partner and a Retail Partner, a structure designed to ensure both clinical excellence and customer service.

Source: Retail Insider
Read the original article here.

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