Eye on the Industry Podcast Episode 4: Buying Groups and the Power of Community for Independents

Eye on the Industry Podcast Episode 4: Buying Groups and the Power of Community for Independents

Friday, September 26 2025 | 10 h 09 min | Eye on the Industry Podcast

The latest episode of Eye on the Industry podcast, sponsored by The Optical Group, brings together two seasoned Canadian opticians—Rachel Hill of Personal Optical in St. Catharines, ON, and Sheena Taff of Robertson and Brown Opticians in Vancouver, BC—to discuss how buying groups are evolving and empowering independent practices.

Eye on the Industry podcast guests Rachil Hill and Sheena Taff

From Family Roots to Independent Practice

Both guests share strong family ties to the profession.

Rachel Hill, a second-generation optician with 30 years in the industry and 20 years as owner of Personal Optical, began as a mobile service before opening a storefront. She continues to serve clients with mobility challenges and is beginning to reflect on the next phase of her career.
Sheena Taff, also a second-generation optician, has spent 15 years at Robertson and Brown Opticians. After exploring careers in finance and beauty, she found opticianry to be the perfect mix of creativity and technical skill.

Buying Groups: Beyond Discounts

The conversation highlights how buying groups like The Optical Group have grown well beyond simple purchasing power.

Streamlined billing and cash flow support save time and reduce stress for business owners.
Education and resources—from HR and finance to social media and CE opportunities—help independents build sustainable strategies.
Exposure to new products and suppliers allows members to explore fresh opportunities without barriers, aided by monthly updates and promotions.

For Rachel, joining a buying group as a single parent business owner was transformative. For Sheena, the value lies in expanded resources and the ability to diversify her practice’s offerings.

Building Community and Reducing Isolation

Both opticians emphasize the sense of community that buying groups provide.

Webinars and national events allow teams to access training during the day and connect with peers across the country.
Networking opportunities create a trusted support system for staffing, HR, and marketing challenges.
Collaboration among independents strengthens patient care through referrals and shared knowledge, shifting the focus from competition to collective success.

Looking Ahead: Students, Strategy, and Style

The future of independent opticianry, the guests agree, depends on greater engagement with opticianry students, offering them a path into family-like, community-driven businesses. Buying groups also help independents stand out by curating unique, wearable products and simplifying lab choices under one billing umbrella.

Leadership Lessons and Advice

Running an independent optical business requires structure, boundaries, and strong support systems:

Rachel credits routine and delegation for balancing single parenthood with ownership.
Sheena underscores the importance of building a professional team—accountants, lawyers—so opticians can focus on patients.

Their advice to their younger selves:

Sheena would have spoken up earlier as a champion for the profession.
Rachel would have embraced the chance to study abroad to expand her perspective.

A Touch of Fun

The episode wraps up with lighter moments, from choosing timeless cat-eye frames as their “one frame for life,” to sharing their imagined superhero alter egos—Spectra and Iconic—reflecting their passion for eyewear and patient care.

Closing

Hosts Isabelle Tremblay and Christine Zeggil thank their guests for their insights and remind listeners that buying groups continue to play a vital role in helping independents thrive.

Eye on the Industry is available on major podcast platforms. Learn more about The Optical Group at theopticalgroup.ca.