Safilo Signs Exclusivity Agreement to Acquire SPY+ and Serengeti

Thursday, April 23 2026 | 14 h 48 min | News

Safilo Group has announced the signing of an exclusivity agreement with Bollé Brands aimed at acquiring SPY+ and Serengeti, two U.S.-based eyewear brands positioned in the sports/outdoor and premium eyewear segments.

According to Safilo, completion of the proposed transaction remains subject to consultation with the relevant bodies and customary closing conditions.

The company said the move aligns with its previously stated strategy of selectively acquiring brands that can strengthen its presence in higher-growth categories and expand its portfolio of owned brands, which includes Smith, Carrera, Polaroid, and Blenders.

Safilo said SPY+ would add to its presence in the sport and outdoor channel, citing the brand’s complementarity with Smith as well as its credibility among athletes and consumers. The company also noted SPY+’s established direct-to-consumer presence.

With Serengeti, Safilo is looking to reinforce its position in the premium eyewear segment. The company described the brand as having a longstanding heritage and pointed to its mineral lens offering and American market identity as key differentiators.

Safilo said SPY+ and Serengeti together generated approximately US$39 million in sales in 2025.

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!