Mido 2013 saw a 3% increase in attendees

Tuesday, March 5 2013 | 00 h 00 min | News

Almost 43,000 visitors attended the most recent Mido exhibition, held March 2 to 4, which is an increase of more than 3% in a still difficult economic context in Italy and several European countries.

Sixty percent of visitors came from 40 different countries, with Italian opticians making up the rest of the visitors. Over 600 of the Italian visitors took advantage of the new initiative, “A Train for Mido,” which enabled them to take the Frecciarossa train free of charge from Rome to Mido and back.

The number of exhibitors also increased by 3% this year. Among newcomers was Quebec eyewear maker Zig Eyewear. “This was our first time at Mido, and we plan on repeating the experience next year,” said Cendrine Obadia, designer and founder of Zig Eyewear. Others, like Alain Mikli and Vuarnet, were back after a few years away.

The next Mido is scheduled for March 1–3, 2014. In the meantime, on April 11–14, 2013, Out of Mido will invite well-known eyewear manufacturers to showcase their creations at the NHOW hotel’s gallery, as part of the design-oriented Milan Furniture Fair.