Mido 2013 saw a 3% increase in attendees

Almost 43,000 visitors attended the most recent Mido exhibition, held March 2 to 4, which is an increase of more than 3% in a still difficult economic context in Italy and several European countries.

 

Sixty percent of visitors came from 40 different countries, with Italian opticians making up the rest of the visitors. Over 600 of the Italian visitors took advantage of the new initiative, “A Train for Mido,” which enabled them to take the Frecciarossa train free of charge from Rome to Mido and back.

 

The number of exhibitors also increased by 3% this year. Among newcomers was Quebec eyewear maker Zig Eyewear. “This was our first time at Mido, and we plan on repeating the experience next year,” said Cendrine Obadia, designer and founder of Zig Eyewear. Others, like Alain Mikli and Vuarnet, were back after a few years away.

 

The next Mido is scheduled for March 1–3, 2014. In the meantime, on April 11–14, 2013, Out of Mido will invite well-known eyewear manufacturers to showcase their creations at the NHOW hotel’s gallery, as part of the design-oriented Milan Furniture Fair.

Featured Posts

EssilorLuxottica Board of Directors Pays Tribute to Leonardo Del Vecchio, Appoints New Chairman

EssilorLuxottica’s Board of Directors met today and paid homage to Chairman, Leonardo Del Vecchio, who passed away peacefully yesterday morning.

Learn More

CooperVision Research at NCC Elevates Clinical Care

Scientists Share New Findings in Presbyopia, Astigmatism, Myopia Management, and More

Read more

The Optical Metaverse

My Vision Show, the innovative platform that has provided thousands of eye care professionals a more accessible way to view and participate in live stream events has now taken their program to the next level.

Read more

EssilorLuxottica Announce Its Chairman Leonardo Del Vecchio Has Passed Away

The Company expresses its deepest condolences to the Family and to the global employee community for this enormous loss.

Read more

Transitions Appoints Mathieu Arsenault as Channel Marketing Manager, Canada

In this role, Arsenault will oversee responsibilities including developing and implementing key account marketing strategies that align with retailers and partners in Canada to build the Transitions® business, planning and managing consumer marketing and many more leading key initiatives.

Read more

EssilorLuxottica Board of Directors Pays Tribute to Leonardo Del Vecchio, Appoints New Chairman

EssilorLuxottica’s Board of Directors met today and paid homage to Chairman, Leonardo Del Vecchio, who passed away peacefully yesterday morning.

Learn More

CooperVision Research at NCC Elevates Clinical Care

Scientists Share New Findings in Presbyopia, Astigmatism, Myopia Management, and More

Read More

The Optical Metaverse

My Vision Show, the innovative platform that has provided thousands of eye care professionals a more accessible way to view and participate in live stream events has now taken their program to the next level.

Read More

EssilorLuxottica Announce Its Chairman Leonardo Del Vecchio Has Passed Away

The Company expresses its deepest condolences to the Family and to the global employee community for this enormous loss.

Read More

Transitions Appoints Mathieu Arsenault as Channel Marketing Manager, Canada

In this role, Arsenault will oversee responsibilities including developing and implementing key account marketing strategies that align with retailers and partners in Canada to build the Transitions® business, planning and managing consumer marketing and many more leading key initiatives.

Read More

EssilorLuxottica Board of Directors Pays Tribute to Leonardo Del Vecchio, Appoints New Chairman

EssilorLuxottica’s Board of Directors met today and paid homage to Chairman, Leonardo Del Vecchio, who passed away peacefully yesterday morning.

Learn More

CooperVision Research at NCC Elevates Clinical Care

Scientists Share New Findings in Presbyopia, Astigmatism, Myopia Management, and More

Read more

The Optical Metaverse

My Vision Show, the innovative platform that has provided thousands of eye care professionals a more accessible way to view and participate in live stream events has now taken their program to the next level.

Read more

EssilorLuxottica Announce Its Chairman Leonardo Del Vecchio Has Passed Away

The Company expresses its deepest condolences to the Family and to the global employee community for this enormous loss.

Read more

Transitions Appoints Mathieu Arsenault as Channel Marketing Manager, Canada

In this role, Arsenault will oversee responsibilities including developing and implementing key account marketing strategies that align with retailers and partners in Canada to build the Transitions® business, planning and managing consumer marketing and many more leading key initiatives.

Read more

EssilorLuxottica Board of Directors Pays Tribute to Leonardo Del Vecchio, Appoints New Chairman

EssilorLuxottica’s Board of Directors met today and paid homage to Chairman, Leonardo Del Vecchio, who passed away peacefully yesterday morning.

Learn More

CooperVision Research at NCC Elevates Clinical Care

Scientists Share New Findings in Presbyopia, Astigmatism, Myopia Management, and More

Read more

The Optical Metaverse

My Vision Show, the innovative platform that has provided thousands of eye care professionals a more accessible way to view and participate in live stream events has now taken their program to the next level.

Read more

EssilorLuxottica Announce Its Chairman Leonardo Del Vecchio Has Passed Away

The Company expresses its deepest condolences to the Family and to the global employee community for this enormous loss.

Read more

Transitions Appoints Mathieu Arsenault as Channel Marketing Manager, Canada

In this role, Arsenault will oversee responsibilities including developing and implementing key account marketing strategies that align with retailers and partners in Canada to build the Transitions® business, planning and managing consumer marketing and many more leading key initiatives.

Read more