Fendi arrives at Safilo, Marc Jacobs stays

Thursday, June 13 2013 | 00 h 00 min | News

Safilo has signed a nine-year licensing agreement with Fendi for the design, manufacture and worldwide distribution of Fendi optical frames and sunglasses and has renewed its licencing agreement with Marc Jacobs until 2024.

Marchon has been the worldwide distributor of Fendi eyewear since 2005. The current agreement will be respected until it ends in January 2014.

Proud of the agreement, Roberto Vedovotto, CEO of Safilo, says that Fendi’s fashion know-how will be transferred to the new eyewear collections, thanks to Safilo’s expertise. Pietro Beccari, chairman and CEO of Fendi, says that the two groups share common values and intentions and praises Safilo’s obsession for quality and innovation. 

Safilo and Marc Jacobs did not wait for the natural end of the current agreement to announce its renewal to December 31, 2024. “The Marc Jacobs and Marc by Marc Jacobs eyewear collections are a huge success and are considered as trendsetters all over the world,” says Roberto Vedovotto, who attributes the success to Marc Jacobs’s irreverent attitude, which is reflected in its designs.

Fendi and Marc Jacobs are both part of the LVMH Group.

Sources: http://www.safilo.com/en/PR_2013-06-12_safilo-group-and-fendi-announce-a-new-9-year-licensing-agreement

http://www.safilo.com/en/PR_2013-06-12_safilo-group-and-marc-jacobs-announce-the-early-renewal-of-the-licensing-agreement-for-marc-jacobs-and-marc-by-marc-j_