Safilo and Swatch Announce Five-Year Agreement

Thursday, February 11 2016 | 00 h 00 min | Agreements and Partnerships, Press Release

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch TheEyes will be launched in spring 2016.

The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever!

Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear
in its European production network.

View the complete press release here.

EssilorLuxottica Creates Scientific Advisory Committee to Cccelerate Next Era of Innovation

EssilorLuxottica forms a new Scientific Advisory Committee of global experts to guide innovation in ophthalmology, AI, audiology, and life sciences.

Learn More

MIDO 2026 Exhibitor List Now Live as “The Lens of Time” Exhibition Debuts

MIDO 2026 unveils its exhibitor list and debuts “The Lens of Time,” with 1,200 exhibitors, new installations, and expanded event programming.

WCO Announces 2025 Election Results and New Global Leadership

The World Council of Optometry announces its 2025 election results and new leadership appointments, shaping the next phase of global optometric advocacy.

WEI 2025: Education, Innovation, and Connection

The WEI Conference returns November 7–9, 2025 at the Hilton Toronto/Markham Suites with over 20 hours of COPE-accredited CE, the Woodruff and Bobier Distinguished Lectures, a strong speaker lineup, and a trade show featuring 30+ exhibitors — including VuePoint IDS at Booth #311.

Eye on the Industry Podcast Episode 6: Practice Growth Made Simple with Dr. Kiran Ramesh

Dr. Kiran Ramesh joins Eye on the Industry to share how systems, teams, and CEO mindset drive practice growth. Practical insights for independent eye care professionals.

EssilorLuxottica Creates Scientific Advisory Committee to Cccelerate Next Era of Innovation

EssilorLuxottica forms a new Scientific Advisory Committee of global experts to guide innovation in ophthalmology, AI, audiology, and life sciences.

Learn More

MIDO 2026 Exhibitor List Now Live as “The Lens of Time” Exhibition Debuts

MIDO 2026 unveils its exhibitor list and debuts “The Lens of Time,” with 1,200 exhibitors, new installations, and expanded event programming.

WCO Announces 2025 Election Results and New Global Leadership

The World Council of Optometry announces its 2025 election results and new leadership appointments, shaping the next phase of global optometric advocacy.

WEI 2025: Education, Innovation, and Connection

Eye on the Industry Podcast Episode 6: Practice Growth Made Simple with Dr. Kiran Ramesh

Dr. Kiran Ramesh joins Eye on the Industry to share how systems, teams, and CEO mindset drive practice growth. Practical insights for independent eye care professionals.

EssilorLuxottica Creates Scientific Advisory Committee to Cccelerate Next Era of Innovation

EssilorLuxottica forms a new Scientific Advisory Committee of global experts to guide innovation in ophthalmology, AI, audiology, and life sciences.

Learn More

MIDO 2026 Exhibitor List Now Live as “The Lens of Time” Exhibition Debuts

MIDO 2026 unveils its exhibitor list and debuts “The Lens of Time,” with 1,200 exhibitors, new installations, and expanded event programming.

WCO Announces 2025 Election Results and New Global Leadership

The World Council of Optometry announces its 2025 election results and new leadership appointments, shaping the next phase of global optometric advocacy.

WEI 2025: Education, Innovation, and Connection

Eye on the Industry Podcast Episode 6: Practice Growth Made Simple with Dr. Kiran Ramesh

Dr. Kiran Ramesh joins Eye on the Industry to share how systems, teams, and CEO mindset drive practice growth. Practical insights for independent eye care professionals.

EssilorLuxottica Creates Scientific Advisory Committee to Cccelerate Next Era of Innovation

EssilorLuxottica forms a new Scientific Advisory Committee of global experts to guide innovation in ophthalmology, AI, audiology, and life sciences.

Learn More

MIDO 2026 Exhibitor List Now Live as “The Lens of Time” Exhibition Debuts

MIDO 2026 unveils its exhibitor list and debuts “The Lens of Time,” with 1,200 exhibitors, new installations, and expanded event programming.

WCO Announces 2025 Election Results and New Global Leadership

The World Council of Optometry announces its 2025 election results and new leadership appointments, shaping the next phase of global optometric advocacy.

WEI 2025: Education, Innovation, and Connection

Eye on the Industry Podcast Episode 6: Practice Growth Made Simple with Dr. Kiran Ramesh

Dr. Kiran Ramesh joins Eye on the Industry to share how systems, teams, and CEO mindset drive practice growth. Practical insights for independent eye care professionals.

Safilo and Swatch Announce Five-Year Agreement

Featured Posts