Safilo Unveils the SAFILO Eyewear Collection Launching Autumn 2017

Friday, March 17 2017 | 00 h 00 min | News, Press Release

Redesigned with a new concept and positioning, the new SAFILO collection renews its long standing heritage of technical and aesthetic content, with a new optical frames full range celebrating the superior design, functional innovation and “Made-in-Italy” know-how.

Celebrating the Italian DNA of the brand, the new SAFILO eyewear collection showcases premium technical and design features, reflecting the excellence in craftsmanship and the continuous research on innovation Safilo Group is recognized for since 1878.

The new Safilo optical collection presents 16 styles for men, all to be released in Autumn 2017.

Named after the traditional tools and techniques involved in the production of the frames, as endorsement of the authentic Made in Italy quality, the new optical frames are a celebration of Italian manufacturing starting from their names, such as Calibro, Canalino, Buratto, Bussola, Lastra and more.

The colour palette includes a range of classic colours such as the vintage Havana celebrating the brand’s Italian taste, or the subtle tones of black, brown, grey.

For full press release, click HERE.