Kirk & Kirk Digital Collaboration at Cannes Lion Film Festival

Friday, June 16 2017 | 00 h 00 min | News

Luxury British Eyewear brand Kirk & Kirk have collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard.London to showcase the creative potential of digital out-of-home advertising at this years’ Cannes Lions International Festival of Creativity.

Clear Channel Outdoor (CCO) are one of the world’s largest outdoor advertising companies. Bastard.London (specialists in creating contextual photographic Digital Out Of Home experiences), creatively developed the ‘Eye Care What You Wear’ campaign and full end to end production solutions.

Jason Kirk says, “Kirk & Kirk was selected for this campaign due to our dynamic and diverse colour palette. The choice of colour in the Kaleidoscope collection offered the perfect opportunity to showcase the abilities of this specialist technology. Having the ability to digitally interact with consumers globally or in a targeted capacity offers brands such as Kirk & Kirk endless opportunities and we are incredibly excited to be involved in this project.”

Click HERE for the full press release.

Featured Posts

Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More

opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more

Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more

Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More

opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read More

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read More

Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read More

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read More

Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More

opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more

Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more

Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More

opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more

Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more