Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Tuesday, February 19 2019 | 10 h 16 min | News

Transitions Optical honored Sheena Taff, optician at Roberts & Brown Opticians, with the 2018 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 5 at Transitions Academy 2019 in Orlando, Fla.

“Sheena has taken the marketing of Transitions lenses at her practice to new levels with her creative social media campaigns. She has excelled at encouraging her staff to broaden their horizons to include all the new Transitions Signature lenses style colors when recommending,” said Drew Smith, director, North America Channels, Transitions Optical. “As a Transitions Change Agent and leader with her digital marketing strategies, we congratulate Sheena on her well-earned achievements.”

“I can see my enthusiasm for Transitions lenses both in the practice and in my personal life catching on with staff and peers, so I am incredibly excited to accept this award,” said Taff. “Both my team and I have taken the time to educate patients on the style and health benefits of Transitions lenses, and we are proud to receive this honour.”

Photo: Sheena Taff was awarded the 2018 Best in Marketing title.

Click HERE for the full press release.