fbpx

Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Transitions Optical honored Sheena Taff, optician at Roberts & Brown Opticians, with the 2018 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 5 at Transitions Academy 2019 in Orlando, Fla.

“Sheena has taken the marketing of Transitions lenses at her practice to new levels with her creative social media campaigns. She has excelled at encouraging her staff to broaden their horizons to include all the new Transitions Signature lenses style colors when recommending,” said Drew Smith, director, North America Channels, Transitions Optical. “As a Transitions Change Agent and leader with her digital marketing strategies, we congratulate Sheena on her well-earned achievements.”

“I can see my enthusiasm for Transitions lenses both in the practice and in my personal life catching on with staff and peers, so I am incredibly excited to accept this award,” said Taff. “Both my team and I have taken the time to educate patients on the style and health benefits of Transitions lenses, and we are proud to receive this honour.”

Photo: Sheena Taff was awarded the 2018 Best in Marketing title.

Click HERE for the full press release.

Featured Posts

Sergio Cereda award logo 2026

Applications Open for 2027 Sergio Cereda Eyewear Design Award

Applications are now open for the 2027 Sergio Cereda Eyewear Design Award, inviting emerging designers to submit a three-frame optical or sunglass collection under the theme “The DNA of Design: Eyewear Reimagined.”

Learn More
Safilo Group

Safilo Completes Acquisition of SPY+ and Serengeti

Safilo Group has completed the acquisition of SPY+ and Serengeti from Bollé Brands, adding two complementary brands to its portfolio and strengthening its position in sport, outdoor and premium performance eyewear.

Read more
OD Practice Strategy Series

Optometry Practice Strategy Series Builds Momentum for Fall Program

Following the first event in the Optometry Practice Strategy Series, the program now turns to its fall lineup of COPE-accredited webinars for Canadian optometrists, with more than 100 registrants already confirmed for each upcoming session.

Read more
Bausch + Lomb

Bausch + Lomb Survey Links Dry Eye Symptom Management with Quality-of-Life Improvements

Bausch + Lomb’s third annual State of Dry Eye survey suggests that dry eye symptoms may affect emotional wellbeing, stress, productivity and self-confidence, while also highlighting awareness gaps around related health conditions.

Read more
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Read more
Sergio Cereda award logo 2026

Applications Open for 2027 Sergio Cereda Eyewear Design Award

Applications are now open for the 2027 Sergio Cereda Eyewear Design Award, inviting emerging designers to submit a three-frame optical or sunglass collection under the theme “The DNA of Design: Eyewear Reimagined.”

Learn More
Safilo Group

Safilo Completes Acquisition of SPY+ and Serengeti

Safilo Group has completed the acquisition of SPY+ and Serengeti from Bollé Brands, adding two complementary brands to its portfolio and strengthening its position in sport, outdoor and premium performance eyewear.

Read More
OD Practice Strategy Series

Optometry Practice Strategy Series Builds Momentum for Fall Program

Following the first event in the Optometry Practice Strategy Series, the program now turns to its fall lineup of COPE-accredited webinars for Canadian optometrists, with more than 100 registrants already confirmed for each upcoming session.

Read More
Bausch + Lomb

Bausch + Lomb Survey Links Dry Eye Symptom Management with Quality-of-Life Improvements

Bausch + Lomb’s third annual State of Dry Eye survey suggests that dry eye symptoms may affect emotional wellbeing, stress, productivity and self-confidence, while also highlighting awareness gaps around related health conditions.

Read More
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Read More
Sergio Cereda award logo 2026

Applications Open for 2027 Sergio Cereda Eyewear Design Award

Applications are now open for the 2027 Sergio Cereda Eyewear Design Award, inviting emerging designers to submit a three-frame optical or sunglass collection under the theme “The DNA of Design: Eyewear Reimagined.”

Learn More
Safilo Group

Safilo Completes Acquisition of SPY+ and Serengeti

Safilo Group has completed the acquisition of SPY+ and Serengeti from Bollé Brands, adding two complementary brands to its portfolio and strengthening its position in sport, outdoor and premium performance eyewear.

Read more
OD Practice Strategy Series

Optometry Practice Strategy Series Builds Momentum for Fall Program

Following the first event in the Optometry Practice Strategy Series, the program now turns to its fall lineup of COPE-accredited webinars for Canadian optometrists, with more than 100 registrants already confirmed for each upcoming session.

Read more
Bausch + Lomb

Bausch + Lomb Survey Links Dry Eye Symptom Management with Quality-of-Life Improvements

Bausch + Lomb’s third annual State of Dry Eye survey suggests that dry eye symptoms may affect emotional wellbeing, stress, productivity and self-confidence, while also highlighting awareness gaps around related health conditions.

Read more
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Read more
Sergio Cereda award logo 2026

Applications Open for 2027 Sergio Cereda Eyewear Design Award

Applications are now open for the 2027 Sergio Cereda Eyewear Design Award, inviting emerging designers to submit a three-frame optical or sunglass collection under the theme “The DNA of Design: Eyewear Reimagined.”

Learn More
Safilo Group

Safilo Completes Acquisition of SPY+ and Serengeti

Safilo Group has completed the acquisition of SPY+ and Serengeti from Bollé Brands, adding two complementary brands to its portfolio and strengthening its position in sport, outdoor and premium performance eyewear.

Read more
OD Practice Strategy Series

Optometry Practice Strategy Series Builds Momentum for Fall Program

Following the first event in the Optometry Practice Strategy Series, the program now turns to its fall lineup of COPE-accredited webinars for Canadian optometrists, with more than 100 registrants already confirmed for each upcoming session.

Read more
Bausch + Lomb

Bausch + Lomb Survey Links Dry Eye Symptom Management with Quality-of-Life Improvements

Bausch + Lomb’s third annual State of Dry Eye survey suggests that dry eye symptoms may affect emotional wellbeing, stress, productivity and self-confidence, while also highlighting awareness gaps around related health conditions.

Read more
Prevent Blindness logo 2026

Prevent Blindness Declares July as Dry Eye Month

Prevent Blindness has declared July as Dry Eye Month and is offering no-cost educational resources to help the public and allied healthcare professionals better understand dry eye symptoms, risk factors and management.

Read more