Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Tuesday, February 19 2019 | 10 h 16 min | Awards, Events, News, Press Release

Transitions Optical honored Sheena Taff, optician at Roberts & Brown Opticians, with the 2018 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 5 at Transitions Academy 2019 in Orlando, Fla.

“Sheena has taken the marketing of Transitions lenses at her practice to new levels with her creative social media campaigns. She has excelled at encouraging her staff to broaden their horizons to include all the new Transitions Signature lenses style colors when recommending,” said Drew Smith, director, North America Channels, Transitions Optical. “As a Transitions Change Agent and leader with her digital marketing strategies, we congratulate Sheena on her well-earned achievements.”

“I can see my enthusiasm for Transitions lenses both in the practice and in my personal life catching on with staff and peers, so I am incredibly excited to accept this award,” said Taff. “Both my team and I have taken the time to educate patients on the style and health benefits of Transitions lenses, and we are proud to receive this honour.”

Photo: Sheena Taff was awarded the 2018 Best in Marketing title.

Click HERE for the full press release.

Italian Eyewear Featured at Italy on Madison in New York

Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.

Learn More

Myopia Profile Expands Ask Kate to Families, Opens Access During Myopia Awareness Week

Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.

OAKLEY PLAYERS COLLECTION - Jaylen Brown and Kylian Mbappé may 2026

Oakley Expands Players Collection with Jaylen Brown and Kylian Mbappé

Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Italian Eyewear Featured at Italy on Madison in New York

Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.

Learn More

Myopia Profile Expands Ask Kate to Families, Opens Access During Myopia Awareness Week

Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.

Oakley Expands Players Collection with Jaylen Brown and Kylian Mbappé

Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Italian Eyewear Featured at Italy on Madison in New York

Italian eyewear is being showcased at Italy on Madison in New York, where 13 brands are highlighting Made in Italy design, craftsmanship, and innovation.

Learn More

Myopia Profile Expands Ask Kate to Families, Opens Access During Myopia Awareness Week

Myopia Profile has expanded its Ask Kate AI assistant to families through MyKidsVision.org and is offering open access across both platforms during Myopia Awareness Week.

Oakley Expands Players Collection with Jaylen Brown and Kylian Mbappé

Oakley has expanded its Players Collection with a new Jaylen Brown sportswear and eyewear release, alongside a new signature eyewear model from Kylian Mbappé.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Featured Posts