Brigitte, Author at OptikNow

The Minimalist 2716: Less is More

Friday, March 16 2018 | 00 h 00 min | New Products, VOILÀ New Releases

Mexx launches style 2716, men’s round glasses with a super-thin frame The design is tasteful and understated; the frame features a cool combination...

Here Comes the Sun

Friday, March 16 2018 | 00 h 00 min | News, Press Release

Orgreen Optics present their new SS18 campaign featuring the Danish models Caroline Corinth and Malthe Madsen, photographed in a studio in...

The “Nile” Sunglasses: Luxe Leather by Jimmy Choo

Wednesday, March 14 2018 | 00 h 00 min | New Products, VOILÀ New Releases

The “Nile” incorporates an ultra-thin frame and a feminine butterfly silhouette for understated elegance Employing innovative construction...

Survey Uncovers Methods to Enhance Eyewear Shopping Experience

Wednesday, March 14 2018 | 00 h 00 min | News, Press Release

When it comes to purchasing eyeglasses—cost, style and a variety of options are key factors among all generations According to a survey from...

New Optical Industry Partnership Creates Experience Centre

Tuesday, March 13 2018 | 00 h 00 min | News, Press Release

Advanced Optical Solutions (AOS), a new joint-venture of optical companies, announced the formation of a state-of-the-art B2B “Customer Experience...

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New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

New Consumer inSights data from The Vision Council shows stable vision care habits in Q4 2025, with modest increases in out-of-pocket spending and continued preference for in-store eyewear purchases.

Learn More

Contact lens Institute CLI and United Opticians Association logos 2026

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

The Contact Lens Institute and United Opticians Association are partnering to deliver an OptiCon ’26–exclusive panel featuring new consumer and professional research on opticianry’s role in contact lens success.

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.

World Council of Optometry Announces 2026 World Optometry Week Theme

The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.

From Dr. Google to Your Exam Lane

Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

New Consumer inSights data from The Vision Council shows stable vision care habits in Q4 2025, with modest increases in out-of-pocket spending and continued preference for in-store eyewear purchases.

Learn More

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.

World Council of Optometry Announces 2026 World Optometry Week Theme

The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.

From Dr. Google to Your Exam Lane

Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

New Consumer inSights data from The Vision Council shows stable vision care habits in Q4 2025, with modest increases in out-of-pocket spending and continued preference for in-store eyewear purchases.

Learn More

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.

World Council of Optometry Announces 2026 World Optometry Week Theme

The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.

From Dr. Google to Your Exam Lane

Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

New Consumer inSights data from The Vision Council shows stable vision care habits in Q4 2025, with modest increases in out-of-pocket spending and continued preference for in-store eyewear purchases.

Learn More

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

MIDO has released the exhibitor list for its 2026 edition, returning to Milan with around 1,200 exhibitors, new exhibition areas, and expanded industry programming.

World Council of Optometry Announces 2026 World Optometry Week Theme

The World Council of Optometry has announced the theme for World Optometry Week 2026, emphasizing collaboration as a cornerstone of global eye care.

From Dr. Google to Your Exam Lane

Patients are searching online for answers long before they see their eye doctor, changing how trust, education, and care begin.

Author: Brigitte

The Minimalist 2716: Less is More

Here Comes the Sun

The “Nile” Sunglasses: Luxe Leather by Jimmy Choo

Survey Uncovers Methods to Enhance Eyewear Shopping Experience

New Optical Industry Partnership Creates Experience Centre

Featured Posts

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane