Celebrate #NationalSunglassesDay with a #SunglassSelfie

As National Sunglasses Day approaches, The Vision Council encourages the optical industry to utilize all social media platforms and the official...

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Silhouette Ends License to Produce Adidas Sports Eyewear; Launches Own Sport Eyewear Brand

With more than 55 years of experience in the premium eyewear segment—including over 25 years in the sports eyewear category—Silhouette...

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The Vision Council’s National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards

The Vision Council announces their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category The...

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Etnia Barcelona Foundation Partners with Von’s Vision Foundation

Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision...

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SILMO PARIS 2019, the Pre-program

The 2019 edition of SILMO PARIS promises to be a dynamic one, with very active sales (92% of objectives are already reached with 5 months to go...

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