Vision Expo East 2024 Concludes A Final Show in NYC and Sets Its Sights on Bright Future in Orlando

Vision Expo East 2024 concluded on Sunday, March 17, following three days of new product discovery, innovative discussions, accredited education sessions, networking events and business meetings. Celebrating nearly 40 years at the Jacob Javits Center in New York City March 14–17, Vision Expo East convened thousands of eyecare professionals, buyers, students, and sellers representing all facets of the optical and vision care industry.

Among the highlights were the second annual NOW Awards, standing room-only presentations of breakthrough technologies and trending fashion, in-depth market research revelations, enjoyable musical performances, and explosive product launches. Over 450 exhibitors and more than 200 education sessions at the Javits Center complemented widespread networking and celebrations that took place across Manhattan as attendees, exhibitors, and Show organizers marked the end of the industry trade show’s almost four-decade long run in New York.

Special appearances and activations including an appearance by NBA star and Oakley Athlete J.R. Smith at the EssilorLuxottica booth, rapper Jim Jones at Vintage Frames Co., and jazz musician Marquis Hill at Europa, added further excitement to the high-energy event, which saw increased attendance over last year’s show.

“We could not be happier to close out our final show in New York City on such a high note. There’s no doubt that Vision Expo remains the premiere gathering for everything relating to the eye—a reputation that grows year by year and will only be compounded with the highly-anticipated Orlando move. Vision Expo delivers an unparalleled and multi-dimensional experience that no other industry event can replicate.”

Fran Pennella, Vice President, Vision Expo at RX.

“The incredible energy at this year’s Vision Expo East is a clear signal of the eyecare and eyewear industry’s optimistic outlook about what’s ahead. We’ve also heard from so many attendees about their plans for Vision Expo West in Las Vegas next September, and their excitement for Vision Expo East’s new home in Orlando beginning in February 2025.”

Mitch Barkley, Vice President, Trade Shows & Meetings, The Vision Council

Features and High-Profile Events from Vision Expo East 2024

The Opticians Association of America (OAA), and the National Federation of Opticianry Schools (NFOS), announced a merger at the OptiCon Hub, and with continuing funding provided by the American Board of Opticianry & National Contact Lens Examiners (ABO & NCLE), the organizations have created a model Opticianry Association representing over 80,000 Spectacle and Contact Lens Opticians throughout North America. The new restructured organization, named United Opticians Association (UOA), will begin operations on July 1, 2024.
Grammy-nominated singer and songwriter, Sophie B. Hawkins gave a special performance of her hit songs and discussed her personal journey living with exotropia and amblyopia with EyeDocs of Rock’s bassist Michael “Jules” Raies, OD.
Flaunt the Frame, sponsored by IMAGINEM, provided an unfiltered view of the most cutting-edge designs in trending eyewear. Fashion shows highlighted independent eyewear designs with collections from ClearVision, Morel, MODO, OGI, WestGroupe, Jonas Paul, Spectacle Eyeworks, Sospiri, Variation Design and ic! berlin.

NOW by Vision Expo

The NOW Pavilion displayed eyewear from over 200 exhibiting companies, drawing crowds to view the curated selection of frames across a number of trending categories, ranging from NYC nostalgia to sustainability and “peach fuzz,” the 2024 Pantone Color of the Year. NOW by Vision Expo awarded nine exciting awards to frames featured in the display over the course of the Show. “Eyewear, the Ultimate Accessory” Award presented by the Accessories Council, went to Selima Optique, a NYC luxury eyewear company, and Vysen, an independent eyewear brand exhibiting in the expanded Atelier neighborhood, took home the People’s Choice Award after receiving the most votes from attendees throughout the weekend.

2024 NOW Award Winners:

Best Optical Style of 2024 by a Licensed brand: Swarovski by EssilorLuxottica
Best Optical Style of 2024 by an Independent brand: Pussy Galore by Spectacle Eyeworks
Best Sunglass Style of 2024 by a Licensed brand: Longchamp by Marchon
Best Sunglass Style of 2024 by an Independent brand: Nina Mur
Best Sustainable Style of 2024: 3D by MODO
New Emerging Brand / Designer: LAPIMA
“Eyewear, the Ultimate Accessory” Award presented by the Accessories Council: Selima Optique
Optical Lifetime Achievement Award: Zyloware – Chris Shyer and Jamie Shyer
People’s Choice Award: The Sha – SH5 by Vysen

Momentum Builds for 2024 Vision Expo West and 2025 Vision Expo East

Vision Expo West 2024 – Where Vision Expo East dives deep into eyecare and eyewear fashion and trends, Vision Expo West offers attendees and exhibitors unparallelled access to the industry’s latest in technology, innovation and healthcare. Taking place September 18–21, 2024 at the Venetian Convention & Expo Center in Las Vegas, NV, the Show’s educational program, together with OptiCon @ Vision Expo, will open Wednesday, September 18 and the Exhibit Hall will open Thursday, September 19.

Vision Expo East 2025 – Anticipation is steadily building for next year’s debut in Orlando, Florida at the Orange County Convention Center from February 19–22. The new location presents countless opportunities for growth, expansion, and innovation, benefiting both exhibitors and attendees. Orlando offers a more centralized Show experience, with hotels, restaurants, and events within walking distance. Its geographic location is expected to appeal to a new and expanded audience from the South and Latin America. The relocation aligns with feedback and consideration from stakeholders across the industry and Vision Expo community.

Vision Expo East 2025 will take place February 19–22, 2025 in Orlando, FL. The Show’s educational program, together with OptiCon @ Vision Expo will open Wednesday, February 19 and the Exhibit Hall will open Thursday, February 20.

To reserve exhibit booth space or learn about sponsorship opportunities, contact Greg Scott, Portfolio Sales Director, at gregory.scott@rxglobal.com.

Source: Vision Expo

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March 20, 2024March 21, 2024

Simple Communications Adjustments Could Supercharge Contact Lens Adoption, According to New Research

Simple adjustments to how eye care practices communicate with patients may attract a significantly higher number of contact lens wearers, according to new data from the Contact Lens Institute (CLI). The industry association is previewing its latest See Tomorrow initiative consumer research at Vision Expo East this week, ahead of publishing an in-depth report next month.

The findings reveal significant untapped contact lens demand, with almost one in two (47.8%) glasses wearers who have never tried contacts saying they are highly interested. However, only one in 10 (10.5%) said their optometrist or ophthalmologist had recommended they consider contact lenses, with even lower rates for exam staff (6%), optical/eyewear display staff (3%), and administrative staff (2%) within the office.

CLI 2024 Research - CL Demand-Reco — CLI 2024 Research – CL Demand-Reco

“Our research has consistently shown that vision-corrected adults are waiting for their doctors to raise the possibility of contact lens wear—a straightforward action that enhances patient satisfaction and practice success. This latest work delved even deeper into how that and other behaviors by practice teams play enormous roles in attracting or dissuading consumers from contemplating contact lenses and their many benefits.”

Stan Rogaski, CLI executive director

More than half (51%) of glasses wearers said their lack of contact lens trial was directly influenced by in-practice behaviors or lack thereof. Specific detractors included not having been asked about contact lenses (20%), not being told they were a candidate (19%), and not being provided with contact lens information (18%).

CLI 2024 Research - In-Practice Detractors — CLI 2024 Research – In-Practice Detractors

The same respondents were also asked to weigh 25 factors that would influence their consideration of contact lenses—all actions largely within the control of offices. Having their eye doctor explain why contact lenses would benefit the patient ranked first (66%), followed by understanding how to insert and remove lenses (52%), being given trial lenses at their appointment (51%), having a wide range of price and performance options (47%), and being aware of contacts for specific eye conditions (46%).

CLI 2024 Research - CL Top 10 Attraction Factors — CLI 2024 Research – CL Top 10 Attraction Factors

While underlining that the entire practice team should communicate the advantages of contact lens wear, the CLI research highlighted that the optometrist or ophthalmologist must not completely delegate that responsibility. The influence of the aforementioned doctor’s recommendation (66%) is markedly more influential among patients than recommendations from exam staff (22%) and from eyewear display staff (8%).

CLI 2024 Research - Role Influence — CLI 2024 Research – Role Influence

Vision Expo East Events

During Vision Expo East’s opening night event on Friday, March 15, CLI and the Bad Habits—the “EyeDocs of Rock”— struck a unique musical partnership to bring added visibility to the latest research.

On Saturday, March 16, at 11 a.m. ET, several CLI Visionaries—eye care professionals who exemplify outstanding contact lens prescribing practices—discussed the preliminary research findings on the Vision Expo East “The Bridge” main stage, sharing how they work with their teams to instill and reinforce behaviors that attract new contact lens wearers. “Beyond Vision: Behaviors to Supercharge Your Contact Lens Business” panelists include Jason Compton, OD, FAAO, Sabrina Gaan, OD, Scott Moscow, OD, and Adam Ramsey, OD, with moderation from Andrew Bruce, LDO, ABOM, NCLEM, FCLSA.

“Opportunities to grow contact lens prescribing, with all the positives that brings to patient and practice, are substantial and well within reach of eye care offices. The Contact Lens Institute is excited to put this information into the hands of the eye care community, and offer ideas and insights for easy implementation,” said Rogaski.

The research was commissioned by the Contact Lens Institute and conducted by Prodege from February 1-9, 2024, via an online survey. Respondents included 1,053 vision-corrected adults ages 18-64 residing in the United States. The sample size for glasses wearers who had never tried contact lenses was 579.

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. CLI undertakes activities that properly assess, enhance, promote, and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision. For more information, visit contactlensinstitute.org.

Click HERE for the press release.

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March 20, 2024March 18, 2024

Lessons From a Superfield Lens

Close-up of a phoropter, a piece of optometry technology used for eye testing, showing numerous lenses and dials for vision correction assessment.

By Dr. Jenny Lee, OD

Aperture* Contest Winner. Aperture is the publication of the Canadian Association of Optometry Students. Reprinted with permission

On the Cutting-Edge

If you had told me a few years ago I would be replaced by what they call an “auto-phoropter”, I would have derisively slotted some headache-inducing Risley prisms in front of your eyes.

I mean, how ridiculous does that sound? An auto-phoropter? I’ve stood the test of time and I get the job done. When people think optometry, they think of me. The classic, satisfying feeling of each click as the doctor asks “one, or two?” is nowhere nearly as rewarding as the lack of tactile feedback from an adjustment on a screen.

Here I am, watching as my prized spot in the clinic is overtaken by that new, glossy, shiny… thing.

I tried not to sulk, I really did. I kept quiet, stopped myself from unlocking my grip on the stand so I could swing angrily into students’ heads as they tried to grab the stand light beside me. To be fair, Mr. “high-and-almighty” slit lamp glared daggers at me (without even a diffuse filter on, the nerve!) for me to finally cave in, but I won’t tell them that.

Adapting to New Optometry Technology

Weren’t the students worried about being replaced by technology? I’d certainly never do that to them. I panicked on weekends, wondering when it would be the last time my covering was removed before being shipped off elsewhere.

It had been an especially rough week when I overheard whispers from the clinic supervisor that I was to be replaced with the school’s new auto-phoropters. It felt like a death sentence, like standing on the edge of the precipice between comfort and complacency versus the melancholy realization of no longer having a purpose.

Tried and Tested Optometry Technology

As luck would have it, though, a third-year had left their fundus lens on the slit lamp table overnight, temporarily forgotten. “What is it like, knowing that you might be replaced by a new-age OCT or camera someday?” I asked in my desperation for some company. “Replaced? What do you mean?” it replied.

“Well, sure, you give stereo vision now, but fundus cameras with stereo features already exist in this clinic,” I remarked. “It’s only a matter of time, isn’t it?”

If it were possible for a lens to chuckle, it did. “I’m not getting replaced anytime soon. And even then, when I came out, everyone thought I would replace my predecessor, the 90D. Ultra super wide field views can’t be compared! They said. But really, we each serve our own purpose. I give the wide views, and 90D helps with undilated patients. They can come out with all the fancy technology they want, but at the end of the day we’re all just different tools in a toolbox, each with our own use and purpose.”

It was at that moment I chose to be vulnerable. “I’m worried about being replaced, though,” I admitted. “Once they roll in those new auto-phoropters, I’m done for.”
“I wouldn’t be so sure,” the lens replied.

Finding Balance in Optometry Technology

And so here I am, the moment finally here – watching as a new era of change sweeps its way into preclinic, changing the course of education for a new batch of students. I brace myself for the moment I’ve been waiting for this whole time. Except it never
comes.

When I’m next uncovered, I recognize the familiar surroundings of the school’s newer preclinic rooms. A furtive tilt to my right reveals a paper taped onto the clinic wall – Binocular Vision Lab – Vergence Testing.

It seems like the Superfield lens was right. In my grievances over the idea of a new phoropter being present, I’d forgotten that things never truly get replaced – just like how the Goldmann tonometer fretted over the new iCare probe and ended up sticking around anyway.

So when I next saw an auto-phoropter getting carted in past me, I didn’t worry. Like me, it has a place.

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March 18, 2024March 18, 2024

Embracing Elegance: Pantone Color of 2024 in Eyewear Trends

Fabrics and colour swatches that include Peach Fuzz and similar shades.

By Shan Khan

As the fashion world continues to evolve, eyewear enthusiasts and eye care professionals (ECPs) alike eagerly awaited the unveiling of Pantone’s Color of the Year. In 2024, the spotlight is on “Peach Fuzz“, a warm and inviting hue that signifies comfort, tranquility, and a touch of playfulness. In this article, we explore the impact of Pantone’s Color of 2024 on eyewear trends and how frame companies can integrate this delightful colour into their selections.

Sunglasses with peach-fuzz the 2024 Pantone Color of the Year coloured acetate frames; Westgroupe's OTPS 2039 — Westgroupe’s OTPS 2039

Cosmetic makeup in peach fuzz and similar shades with accessories against a peach-fuzz coloured background.

Colour of the Year in Eyewear Design

Peach Fuzz, a subtle blend of peachy tones with a hint of apricot, embodies a sense of optimism and relaxation. The colour’s versatility allows it to complement a wide range of skin tones, making it an ideal choice for eyewear frames. For ECPs, understanding this trend is crucial to staying ahead in the eyewear industry and providing customers with the latest and most fashionable options.

Eyewear frame companies have a unique opportunity to embrace Peach Fuzz and cater to the growing demand for trendy yet timeless eyewear. Incorporating this hue into frame designs allows for a fresh and modern aesthetic that appeals to a broad demographic. Whether it’s prescription glasses, sunglasses, or fashion-forward frames, Peach Fuzz adds a touch of sophistication that resonates with consumers seeking both style and substance.

Incorporating Peach Fuzz in Various Frame Styles

For acetate frames, Peach Fuzz offers a soft and elegant alternative to traditional colours. The warmth of the hue creates a flattering contrast against various facial features, enhancing the overall look. Metal frames, on the other hand, can utilize Peach Fuzz as an accent colour for bridge details, temple arms, or even lens rims, adding a touch of charm without overwhelming the design.

Translucent and gradient effects are also popular techniques for incorporating Peach Fuzz into eyewear. These techniques allow for a subtle transition of the colour, creating a harmonious blend that complements the wearer’s complexion. Gradient lenses, in particular, provide a seamless integration of Peach Fuzz, offering a stylish and functional solution for both optical and sunglass frames.

Image of stylish peach-fuzz coloured eyeglasses; Silhouette's Illusion Lite 1606 — Silhouette’s Illusion Lite 1606.

Sleek eyeglasses with peach-fuzz highlights; Westgroupe Kliik Denmark K-762 S409 — Westgroupe Kliik Denmark K-762 S409.

Woodys Amanda eyewear frame with hints of Pantone color of the 2024 Peach Fuzz — Woodys, Amanda

Photograph of chic eyewear with peach-fuzz accents; Lanctôt Optical's Kaleos Spencer. — Lanctôt Optical’s Kaleos Spencer.

Staying Ahead in 2024

ECPs can enhance their eyewear offerings by curating a selection of Peach Fuzz frames, catering to different styles and preferences. Educating customers about the latest colour trends and how Peach Fuzz can elevate their eyewear experience will enable ECPs to build stronger connections with their clientele.

Pantone’s Color of the Year for 2024 – Peach Fuzz – presents a golden opportunity for eyewear professionals to stay ahead of the curve and meet the evolving preferences of their clientele. By offering a range of frames that embrace this enchanting colour, ECPs can position themselves at the forefront of eyewear fashion, satisfying the demands of a discerning consumer base. As the year unfolds, Peach Fuzz adds a complimenting colour dimension to the eyewear scene, bringing a sense of sophistication and warmth to those who choose to embrace it

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March 18, 2024March 18, 2024

The Monogram: A New Story with Venus Williams

These new, feminine sunglasses with a modern rectangular design feature wide geometric temples with the Lacoste monogram logo. The acetate temple with metal trim construction showcases an authentic, fashion-forward look. Sold in a medium blue hard case. Product can be fitted with prescription lenses.

Featured model: L6021S

Distributed by Marchon: www.marchon.com

About Marchon:

Working with leading brands to constantly push the envelope through distinct designs, innovative materials and clever constructions, Marchon Eyewear’s goal is to consistently design distinctive eyewear that offers accessible quality, style and value.

Marchon is proud of its diversified portfolio of brands, covering key demand segments in the premium end of the market.

Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries.

Whether helping people access quality care, supporting eye care providers in managing their practice, or partnering with local organizations to aid our communities, VSP Vision™ is there with a comprehensive portfolio of brands that keep health at the center of everything we do. As the first not-for-profit eye health company, care and compassion have led our growth for nearly 70 years. Today, our focus remains on helping those we serve bring their best vision to life.

Vision Expo East 2024 Concludes A Final Show in NYC and Sets Its Sights on Bright Future in Orlando

Features and High-Profile Events from Vision Expo East 2024

NOW by Vision Expo

Momentum Builds for 2024 Vision Expo West and 2025 Vision Expo East

Simple Communications Adjustments Could Supercharge Contact Lens Adoption, According to New Research

Vision Expo East Events

Lessons From a Superfield Lens

On the Cutting-Edge

Adapting to New Optometry Technology

Tried and Tested Optometry Technology

Finding Balance in Optometry Technology

Embracing Elegance: Pantone Color of 2024 in Eyewear Trends

Colour of the Year in Eyewear Design

Incorporating Peach Fuzz in Various Frame Styles

Staying Ahead in 2024

The Monogram: A New Story with Venus Williams

Featured model: L6021S

About Marchon:

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