Blog - Page 17 of 868

May 14, 2026May 14, 2026

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation is encouraging eyecare providers, optical retailers, and industry stakeholders to take part in the 2026 National Sunglasses Day campaign, ahead of the annual observance on June 27.

According to the organization, the campaign is intended to reinforce the role of UV-protective eyewear as an everyday health measure and to raise public awareness about the importance of regular sunglass use.

The Foundation notes that prolonged sun exposure can contribute to conditions such as photokeratitis, as well as increase the risk of cataracts and certain eye cancers. It also cited findings from The Vision Council’s 2025 Market inSights with 2026 Forecast report, which found that 63 per cent of U.S. adults wear non-prescription sunglasses, leaving more than a third without that form of protection.

“Eyecare providers and optical professionals are the most trusted voices when it comes to protecting patients’ vision and long-term eye health,” said Ashley Mills, CEO of The Vision Council and The Vision Council Foundation. She said the campaign is intended to make it easier for practices and businesses to promote the message of daily sunglass wear.

To support participation, the Foundation has released a set of free promotional resources, including downloadable toolkits for eyecare professionals, industry members, media, and consumers. The materials include patient education resources, social media graphics, fact sheets, UV safety statistics, and communication templates.

The Foundation is also offering up to 25 complimentary printed copies of its National Sunglasses Day UV Protection Educational Pamphlet per request for eyecare providers.

Organizations taking part are encouraged to use the campaign to host in-practice events, run promotions related to sunglasses or UV-protective lenses, share educational materials, and participate on social media using #NationalSunglassesDay.

The Vision Council Foundation said additional partnership opportunities are also available for organizations interested in supporting broader UV education efforts.

Source: The Vision Council

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May 14, 2026May 14, 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters x OneSight Team Photo may 2026

More than 900 Los Angeles students in grades K-12 received the gift of clear sight during a five-day vision clinic held May 4-8 at Harry Bridges Span School in Wilmington. The clinic was hosted by LensCrafters and the OneSight EssilorLuxottica Foundation in partnership with the Los Angeles Unified School District (LAUSD).

During the clinic, more than 80 volunteers — including LensCrafters, EyeMed, and additional EssilorLuxottica team members, along with volunteer optometrists, technicians and support staff — worked together to provide free eye exams and prescription glasses to students who may otherwise lack access to essential vision care. Thanks to OneSight’s on-site lens production capabilities and proven clinic model, most patients received their new, high-quality eyewear the same day.

This clinic is one example of LensCrafters’ longstanding partnership with the OneSight EssilorLuxottica Foundation. Since 1995, LensCrafters’ in-store fundraising has supported local initiatives across North America while helping to expand access to vision care globally, delivering life-changing impact in support of OneSight’s commitment to eliminate uncorrected poor vision.

“At LensCrafters, we believe access to quality vision care can empower humans to reach their full potential,” said Alfonso Cerullo, President of LensCrafters and For Eyes. “Through our longstanding partnership with the OneSight EssilorLuxottica Foundation, we’re proud to help remove barriers to care and expand access to life-changing vision services for children and communities around the world—helping them gain clarity and confidence and transforming the way they see and experience the world.”

“Clear vision plays a fundamental role in a child’s ability to learn, grow and thrive,” said Becky Palm, Executive Director, OneSight EssilorLuxottica Foundation, North America. “Through our global efforts, we are working to expand access to quality vision care in underserved communities and move closer to our commitment to eliminate uncorrected poor vision within a generation. We’re grateful to our partners and volunteers who help make this impact possible every day.”

Volunteer & Patient Los Angeles Unified School District

To learn more about the OneSight EssilorLuxottica Foundation and how to support its work, visit www.onesight.essilorluxottica.com.

Click HERE for the press release.

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May 13, 2026April 30, 2026

Timeless Style, Reimagined

Optik Voila May-June 2026 Marchon Calvin Klein CK26106ST_716

The unisex CALVIN KLEIN CK26106ST updates an iconic rounded silhouette with a distinctive double bridge for a refined, versatile look.

Crafted in lightweight titanium, it offers lasting comfort, adjustable nose pads, acetate temple tips, and subtle Calvin Klein branding on the top bar. RXable.

Distributed by Marchon: www.marchon.com

About Marchon:

Working with leading brands to constantly push the envelope through distinct designs, innovative materials and clever constructions, Marchon Eyewear’s goal is to consistently design distinctive eyewear that offers accessible quality, style and value.

Marchon is proud of its diversified portfolio of brands, covering key demand segments in the premium end of the market.

Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries.

Whether helping people access quality care, supporting eye care providers in managing their practice, or partnering with local organizations to aid our communities, VSP Vision™ is there with a comprehensive portfolio of brands that keep health at the center of everything we do. As the first not-for-profit eye health company, care and compassion have led our growth for nearly 70 years. Today, our focus remains on helping those we serve bring their best vision to life.

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May 12, 2026May 12, 2026

Carrot Launches Analytics Dashboard for Eye Care Practices

Carrot has announced the launch of its Analytics Dashboard, a new platform feature designed to give eye care practices real-time visibility into diagnostic workflow performance across providers, locations, and devices.

According to the company, the dashboard is intended to help practices identify inefficiencies, monitor testing activity, and improve operational performance by bringing fragmented workflow data into a single view.

Carrot says diagnostic workflow data is often spread across multiple systems, making it difficult for administrators to assess performance in real time. The company also noted that EMR records may depend on manual entry and may not always capture every test performed. The new dashboard is designed to address those gaps by centralizing testing data and presenting it in a more accessible format.

In a statement, Jeremy Barlow, CEO of Carrot, said the company sees the dashboard as an initial step in turning testing activity into operational insight that can help clinics improve efficiency and make more informed business decisions.

Carrot said the dashboard includes tools to track testing volume, evaluate device and provider utilization, measure tests per visit, and identify discrepancies between testing performed and testing captured. The company says these insights are intended to support decisions related to workflow, staffing, and revenue capture.

Charmaine Brown, PhD, Product Director at Carrot, said the dashboard was designed to focus on metrics most closely tied to efficiency, consistency, and practice performance, rather than simply increasing the volume of data available to users.

The company also says the dashboard is designed for multi-location organizations, allowing administrators to compare sites, monitor performance trends, and identify workflow variation across a network.

Carrot said the launch reflects a broader effort to expand its platform beyond measurement alone and into workflow and performance management for eye care practices. The Analytics Dashboard is now available within the Carrot Platform.

Click HERE for the press release.

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May 12, 2026May 12, 2026

Italian Eyewear Featured at Italy on Madison in New York

Italian eyewear is once again being highlighted at Italy on Madison, an initiative organized by the Italian Trade Agency (ITA) to promote Italian companies internationally and showcase the broader Made in Italy lifestyle in New York.

The event runs from May 12 to 15, 2026, and transforms Madison Avenue into a multi-category showcase of Italian design, fashion, gastronomy, and craftsmanship.

Among the featured components is a dedicated eyewear space developed with the support of ANFAO, the Italian Optical Goods Manufacturers’ Association. According to the organizers, the eyewear installation is designed to highlight the role of Italian eyewear as a symbol of style, craftsmanship, and innovation.

A total of 13 brands are participating in the initiative: Aru, Dario Martini, Giorgio Nannini, Hj Tech, Io Unconventional, L.G.R., Lara D’, Mad In Italy, Original Vintage Sunglasses, Pier Martino, Piero Massaro, Sarno Display, and Vanni.

The eyewear component will also include a focus on the Urban Beach trend, described by organizers as a blend of performance, functionality, and style suited to both city life and leisure settings. Visitors will also be able to engage with an interactive digital photo booth featuring a smart mirror virtual try-on experience.

In a statement, Davide Degl’Incerti Tocci, Vice President of ANFAO responsible for internationalization, said the initiative gives Italian brands an opportunity not only to present products, but also to communicate the research, craftsmanship, and design culture behind them.

Erica Di Giovancarlo, Trade Commissioner and Executive Director of ITA for the United States, said the event offers a platform to showcase the quality, creativity, and innovation associated with Made in Italy, with the eyewear sector representing a strong intersection of manufacturing, design, and contemporary style.

Italy on Madison is taking place at 33 East 67th Street, New York.

Complete schedule: italyonmadison.com/schedule

Link to reserve activations: italyonmadison26.rsvpify.com/italyonmadison

Click HERE for the press release.

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