Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls. Safilo Group has held the license since 2000.

“We are extremely pleased to announce the early renewal of the Kate Spade New York eyewear license which gives continuity to the longstanding and successful 23-year collaboration and partnership between Safilo and Kate Spade New York,” says Angelo Trocchia, CEO of Safilo Group. “Kate Spade New York is an industry-leading lifestyle brand with a successful eyewear story, which is today fully embedded in Safilo’s portfolio strategy. Together, we have achieved outstanding results built around shared business values and a fruitful collaboration.” added Trocchia.

“We are thrilled to continue our long-term partnership with Safilo for Kate Spade New York eyewear,” says Liz Fraser, CEO and Brand President of Kate Spade New York. “We look forward to continuing to provide our customers with exciting and innovative eyewear choices.”

Click HERE for the full press release.

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

From its global debut under the theme “Everything Starts with a Detail”, Nikon Optical Canada will run its successful campaign “Inspiration Starts with a Detail” in June. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, or spark the imagination to highlight endless possibilities, this campaign promotes local creators from across the country. Nikon Lenswear demonstrates how attention to details can move us all from the ordinary to the extraordinary.

LOCAL CREATORS TELL THEIR STORY

Inspiration can arise from everywhere and everything we look at. With Nikon optical lenses, you can see all the marvels surrounding you: the curves of a stroke, great finesse, flamboyant colours.

A detail catches your eye and becomes a true gateway to your next creation. Through your unique vision, one masterpiece inspires another.

Just like a great chef who finds their next blend of flavours in the softness of the watercolour superbly applied by a painter.

Nikon collaborated with artist Olivier Rielland Nadeau, with over a decade of experience in the creativity industry and a famous calligrapher. Olivier imagined a piece that honours the Japanese heritage while mixing the colourful possibilities that Nikon lenses create. He created an original painting aimed at inspiring three great Canadian chefs in the creation of a new gastronomic dish: Andrea Carlson (who was recently awarded a Michelin Star) from Burdock & Co in Vancouver, Olivier Larocque from Le Club Chasse et Pêche in Montreal and John-Vincent Troiano from Frilu in Toronto.

This awareness campaign starts June 5 until June 30, 2023. It is aimed at a highly qualified audience that is sensitive to the quality of the products they consume. The campaign is digitally powered by a series of three videos, in addition to an immersive and explanatory web page, inviting patients to visit a Nikon expert.

These Nikon Lenswear ad videos will be pushed on online streaming platforms including CBC’s Gem and Radio-Canada’s Tou.TV in the provinces of Quebec, Ontario, Alberta and British Columbia.

A new Nikon Lenswear CA Instagram page has been launched together with this campaign. Social media advertisements on Instagram and Facebook including digital programmatics will be pushed.

Click HERE for the full press release.

Transitions Optical in Canada has announced its consumer media campaign for 2023 targeting eyeglass wearers via outreach consisting of TV advertisements, online videos and display banners, paid search and social media content, digital audio, and a partnership with Golf Canada.

As part of Transitions 2023 media strategy, there will be TV spots during the spring and summer months on both English and French popular conventional and specialty TV networks such as CTV, TVA, TSN and RDS during top programming. Televised efforts will reach 97% of the Transitions target audience. Additional outreach will focus on social media content ranging from online videos to sponsored posts across Facebook, Instagram, and YouTube. Alongside paid social will also be paid search targeting keywords on Google and Bing search engines.

Transitions Optical will also continue its partnership with Golf Canada as the official eyewear partner for Golf Canada’s two Professional Golf Championships—the RBC Canadian Open (June 6-11, 2023, Oakdale Golf & Country Club, Toronto, ON) and the CPKC Women’s Open (August, 22-27, 2023,  Shaughnessy Golf and Country Club, Vancouver, BC)

“We are thrilled to partner with Golf Canada again as the official eyewear partner for the RBC Canadian Open and CPKC Women’s Open,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “Transitions Light Intelligent Lenses automatically adapt to changing light, making them an ideal choice for golfers and others who experience a wide range of light conditions throughout the course of their day.”

This partnership with Golf Canada will include on-site activation with banners, education, on-site Transitions lens testing, and customized advice. Visitors to the Transitions booth will be able to test their skills with a putting challenge and visit a unique art installation. Additionally, Transitions Optical will be increasing both its TV and digital advertisement presence during the broadcast of both golf events.

To boost trade engagement, Transitions Optical will also be hosting industry partners and customers onsite at the RBC Canadian Open and the CPKC Women’s Open events. A consumer contest will also be part of the collaboration with Golf Canada, and more information on this will be announced leading up to the event.

Click HERE for the full press release.