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Kai Lenny Joins Costa Sunglasses as Brand Expands Ocean Conservation Focus

Costa image of Kai Lenny and logo April 2026

Costa Sunglasses has announced that professional water athlete Kai Lenny has joined its global roster of ambassadors, in a move the company says reflects its ongoing focus on ocean conservation and water-based outdoor culture.

Born and raised on Maui’s North Shore, Lenny is known for his work across multiple disciplines, including stand-up paddleboarding, kite surfing, hydrofoiling, windsurfing, and big wave surfing. Costa says the partnership is intended to connect performance eyewear with a broader message around environmental stewardship and community engagement.

Costa KAI LENNY IN LIDO

According to the company, Lenny has been involved in initiatives such as beach and ocean cleanups in Hawai‘i, including efforts to remove marine debris from coastal areas. Costa said his environmental work aligns with the brand’s emphasis on conservation and protecting marine environments.

“The ocean has really been the biggest provider for me aside from my parents, of course, and I feel a responsibility to protect it,” said Kai Lenny. “I’ve learned that real impact comes from action. Costa shares that mindset, not just building products for life on the water, but fighting to protect the ocean for future generations to come.”

Costa traces its roots to a group of anglers who founded the brand more than 40 years ago to create eyewear suited to harsh marine conditions. The company says that performance focus has since expanded to include product and partnership initiatives tied to environmental sustainability, including its work with Bureo on the Untangled Collection.

In a statement, Corey Hill, VP Global Sports Marketing, Sports Performance Hub at EssilorLuxottica, said Lenny’s profile as both an athlete and ocean advocate reflects the direction Costa is taking as a brand.

Costa said Lenny will work with the company on storytelling, product integration, and outreach intended to encourage the next generation of water enthusiasts.

Check out the video by clicking the image below:

Costa video image

Source: Costa

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Urban Lite: Lightweight Elegance Meets Sustainability

Optik mars-avril 2026 Voila COS Silhouette UrbanLite_2984_6030

Urban Lite is back: lighter, faster, effortlessly elegant. Designed for city life, its minimalist SPX®+ frames ensure lasting comfort while reducing material use. Slim lines and vibrant hues combine style with sustainability, embodying agile elegance and freedom, perfectly tuned to the dynamic rhythm of urban living.

Featured model: Urban Lite 2984 col. 6030

Distributed by COS: canadianoptical.com

About COS:

For over 70 years, COS has prided itself on its commitment to providing customers with unparalleled service and superior products. Founded in 1951 by Fred and Judith Hochstadter, with the specific goal of offering something truly innovative to independent eye care professionals in Canada, and based in Montreal, COS is a family-run business that represents a wide variety of high-quality frames. They are also Silhouette’s exclusive Canadian distributor since the brand was established in 1964.

The heart of COS business lies in the relationship with each client. The goal of the sales representatives and customer service team is to develop long-term, in-depth ties based upon customer-satisfaction and respect. With every interaction, COS dedicates itself to delivering the exact results that customers desire and their needs require. When it comes to offering truly top of the line service, COS is nothing short of groundbreaking.

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WCO and Alcon Release Video Series Summarizing TFOS DEWS III

WCO Alcon logos

The World Council of Optometry (WCO) and Alcon have released a three-part video series designed to help eye care professionals better understand and apply recommendations from the recently published TFOS DEWS III report on dry eye disease.

According to the organizations, the series features Professors Jennifer Craig, Lyndon Jones, and James Wolffsohn, all members of the TFOS DEWS III Steering Committee. The videos provide an overview of the report, review its diagnostic methodology, and highlight key points from the management and therapy section.

WCO - The Dry Eye Spotlight - TFOS FEWS III Digest

Dry eye disease is described in the release as a chronic condition affecting nearly 1.6 billion people worldwide, with rising prevalence linked to factors including increased technology use, environmental triggers, and an aging population.

Cindy Tromans, BSc (Hons), PhD, FEAOO

“It’s crucial that eye care professionals stay up to date on the latest research and findings, yet we recognize that the pace of life may get in the way of reading TFOS DEWS III in its entirety,” said Cindy Tromans, BSc (Hons), PhD, FEAOO, president of WCO. “This compact video series is an easily digestible, creating an important resource for clinicians and educators looking to continuously improve their practice using the most recent evidence.”

Dr. Carla Mack
Dr. Carla Mack

In a statement, Dr. Carla Mack, Global Head of Professional Education and Development at Alcon, said the series is intended to make the latest science and expert perspectives more accessible to clinicians working to identify, measure, and manage dry eye disease in practice.

The release of the videos follows the recent introduction of the Dry Eye Management Map, an online tool developed through the WCO-Alcon partnership to support optometrists in navigating dry eye management using TFOS DEWS III guidance. The organizations note that while the tool is designed to support clinical decision-making, responsibility for care decisions remains with the practitioner.

Eye care professionals also have access to the WCO Alcon Dry Eye Wheel, which uses a three-step framework centred on mitigation, measurement, and management.

Additional information about the initiative is available through the WCO dry eye resource website.

Click HERE for the press release.

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SightGlass Vision Launches “Control the Contrast” Education Campaign for Myopia Control

SightGlass DOT logos 2026

SightGlass Vision has launched a new global professional education campaign, “Control the Contrast,” aimed at increasing awareness among eye care professionals about contrast management in myopia control.

According to the company, the campaign centres on its DOT™ spectacle lenses, which are designed to manage contrast by scattering light before it reaches the retina. SightGlass Vision says the approach is intended to help slow myopia progression in children.

The company links the campaign to growing concern over rising rates of childhood myopia, noting that children are spending more time indoors in visually artificial environments associated with study, reading and screen-based activities.

DOT lenses are now commercially available in Canada, China, Israel, Spain, and the United Kingdom, and that more than 1.5 million children have worn the lenses to date.

Control the Contrast_SightGlass Vision

As part of the initiative, eye care professionals are being directed to a dedicated campaign website that includes information on contrast levels in different environments, the science behind contrast management, and downloadable materials related to DOT lenses.

“More children are developing myopia at a younger age, making it even more crucial for eye care professionals to be aware of all the options at their disposal for early intervention,” said Andrew Sedgwick, CEO of SightGlass Vision. “By building awareness and understanding of the science behind contrast management and DOT lenses’ unique approach to controlling myopia, we hope more eye care professionals will take action.”

“What convinced me about DOT lenses was seeing the results within my own practice,” said Kylvin Ho, OD, of C U Vision Optometrists in Vancouver. “We’ve seen a high success rate, especially in our younger patients, with many showing slowed progression and stable axial length over time. The lenses are easy to fit, low risk, and families are genuinely happy with them, which makes a huge difference. I encourage more practitioners to take the time to understand the role of contrast in myopia management and see how straightforward it is to incorporate DOT lenses into their practice.”

SightGlass Vision was founded in 2016 and now operates as a joint venture of CooperVision, Inc. and Essilor International.

Click HERE for the press release.

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Registration Now Open for American Academy of Optometry’s 2026 Myopia Summit in St. Louis

AAO American Academy of Optometry logo

The American Academy of Optometry announces the 2026 Myopia Summit, a focused, one-day program designed to deliver practical, evidence-based strategies for modern myopia management. The summit will take place on Saturday, June 27, 2026, at the Marriott St. Louis Grand in St. Louis, Missouri.

Powered by the American Academy of Optometry, the Myopia Management Special Interest Group will provide 6.5 hours of COPE-accredited CE centered on the rapidly evolving science and clinical practice of myopia control. Academy Fellows, Erin Tomiyama, OD, PhD, FAAO, and Ashley Wallace-Tucker, OD, FAAO, will present four in-depth sessions that guide attendees from foundational understanding to clinical implementation.

Throughout the day, attendees will:

  • Build a deeper understanding of the global myopia epidemic and why early intervention is critical.
  • Evaluate evidence-based myopia control interventions, including emerging research and treatment approaches.
  • Translate theory into action with practical clinical strategies for patient management and communication.
  • Identify key considerations to successfully build and implement a myopia management program in clinical practice.

“Myopia management is advancing at a breathtaking pace, and this summit is your chance to stay at the forefront,” said Academy President, Jeffrey Walline, OD, PhD, FAAO. “Join us to deepen your expertise, sharpen your clinical impact, and leave with evidence-driven strategies you can put into practice the very next day. Our presenters are exceptional clinician-scientists who translate the latest research into clear, actionable guidance, empowering you to deliver the highest level of care to your young, myopic patients.”

In addition to expert-led education, the meeting will provide opportunities for networking and engagement with industry partners, along with included meals and a closing reception. A list of participating companies will be available online in the coming weeks.

Registration is open to Academy members for $299 and nonmembers for $399. Additional information about the program, speakers, and registration can be found at aaopt.org/myopia.

Click HERE for the press release.

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