True to its reputation, Öga innovates once again by offering a model with fine and contemporary lines for today’s man who wants to assert his style effortlessly. With a revisited retro look, this frame, made of an acetate with a captivating gradient, is enhanced with an embossed pattern at the top.
Embossed detail which is repeated at the tip of the temple, the latter being in beta titanium for increased comfort. A versatile model that will elevate all the looks.
EssilorLuxottica
has received approval from the Competition and Markets Authority in the UK to
move forward with its proposed acquisition of the Lenstec Optical Group
shareholding from owners Nigel Castle and Gerard Donovan.
Chrystel
Barranger, President of Wholesale EMEA at EssilorLuxottica, commented, “We
are delighted that we are now able to progress towards reinforcing our
partnership with Lenstec, allowing us to improve access to EssilorLuxottica’s
wide range of product offering to British consumers.”
Lenstec’s Managing Director, Nigel Castle,
commented, “We
are excited to continue our journey within EssilorLuxottica. This partnership
allows us to both strengthen and extend our products and service offering to
our valued customers, whilst retaining the same customer intimacy, service and
solutions our customers have come to expect.”
Lenstec operates from three sites across
the UK and enjoyed a turnover of £22 million in 2019. The deal is expected
to close during 2021.
On November 10th – 8 pm HNE, the Essilor Vision Care Center will host its first-ever global digital event designed to explore the new horizons in presbyopia, hosted by Dr. Howard Purcell, OD, FAAO, President & CEO of the New England College of Optometry (USA).
Through breakout
and plenary sessions, Essilor R&D representatives and renowned experts from
around the world will share the cutting-edge scientific developments in
presbyopia correction. They will also
provide Varilux wearers’ feedback coming from research studies and present the
latest consumer insights and peers’ best practices.
Join the Varilux Community and connect with
your peers
10,000+ industry professionals – prescribers, opticians, dispensers and students – are expected from around the world at the Essilor Vision Care Center, a virtual place that combines the latest information and innovations in vision care, for a powerful and memorable experience.
To register, ECPs can connect HERE or contact their Essilor Business Consultant.
Nikon Optical Canada launches a new national consumer campaign
“Everything Starts with a Detail”. Inspired by Nikon’s precision in uncovering
the details that can change the course of a life, this campaign is part of a
large-scale international deployment.
AT THE GENESIS
The campaign builds on its brand heritage and its well-earned
reputation. Precision is a pillar of Nikon’s philosophy, from innovation to
customization, yet for this new campaign, Nikon Lenswear introduces precision
as a means. A means to reach a goal, to achieve, to change perception. Only
precision gives people the ability to perceive hundreds of elements that make a
scene perfect, elements that are insignificant at first glance, elements that
are…. just details.
CANADIAN CAMPAIGN LAUNCH PLAN AND A NEW, CONSUMER-FRIENDLY WEBSITE
This coast-to-coast campaign starts this October until December 2021 and
will provide over 14 million impressions across Canada. The Nikon Lenswear
brand will be revealed to consumers across the country through significant advertising efforts
namely in fashion and luxury magazines such as Elle Canada, Elle Quebec, Dolce
and Mixte magazines. A drive to store campaign will also be promoted targeting
high potential consumers and a complete social media plan will be deployed. In
addition to this campaign launch comes the launch of a new, sleek and user
friendly consumer website
designed to educate consumers on eye health, various lens types and where to go
to purchase eyeglasses.
As part of
the global campaign, Nikon Lenswear embarked on the making of a short film in
which a seemingly negligible detail plays a central role. Something as subtle
as a detail can initiate something as important as a true love story or a
beautiful friendship:
This unconventional feminine frame will amaze, not only with its double colouring reminiscent of the Mediterranean waters, but also by the geometrical pattern that adorns the temple. This form, classic in appearance, is metamorphosing into an icon of design thanks to its contrasting and superimposed line, following the brow bone. The perfect frame to brighten up any look.
The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.
Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.
The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.
Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.
The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.
Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.
The Fitson F1593 brings modern feminine elegance to everyday eyewear with soft pink colouring, Turtle Blue temple accents and an effortlessly versatile design.
Eschenbach launches the magno DIGITAL, a compact 5-inch video magnifier offering 3–48x magnification and customizable features for low vision patients.
