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Oakley Names Travis Scott Chief Visionary, Announcing Multi-Year Partnership to Reimagine the Future

Oakley logo June 2025

Oakley has officially named Travis Scott as their first-ever Chief Visionary, announcing a multi-year partnership that will reimagine the brand’s creative future. Travis Scott and his Cactus Jack team will work closely with Oakley to push the boundaries of design, innovation, and cultural impact to new heights.

Oakley Travis Scott

Throughout recent years, Travis Scott has been a huge driving force on Oakley’s cultural renaissance, integrating the brand’s signature eyewear and iconic logo into his post-apocalyptic tour wardrobe, helping shape its resurgence through organic connections and creative alignment. His arrival as Chief Visionary marks a new chapter in Oakley’s 50-year legacy of making the unconventional feel inevitable.

“Today marks a bold new chapter in Oakley’s history as we proudly welcome Travis Scott as our Chief Visionary–a title that speaks to creativity, belief, and purpose, to forge something that’s not only different–it’s defining,” said Caio Amato, Global President of Oakley.

The partnership will see Travis Scott and his Cactus Jack creative team working together with Oakley’s team to create new campaigns, reimagine Oakley’s classic catalog of styles, and offer perspective on Oakley’s future eyewear and apparel, featuring some of Travis’ on-stage tour favourites.

The two parties will also create totally new eyewear styles together and introduce collaborative apparel through Travis Scott’s Cactus Jack brand lens.

“I’m inspired by what people think can’t be done. It’s about pushing culture and reworking ideas to see how far they can go,” said Travis Scott, Oakley Chief Visionary. “Oakley’s design game is next level, and I had to be part of that. We’re building something that blends legacy with the future – this is just the beginning.”

To celebrate the launch of the partnership, three Day Zero items will be available starting today on shop.travisscott.com. Riffing on classic sunglass shop marketing materials, the limited drop includes a 3-poster pack and two apparel pieces offering an early glimpse into what’s to come.

Source: Oakley

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Clinical Summit Blends CE and Innovation in Immersive Toronto Setting

Clinical Summit, Toronto, June 22, 2025

On June 22, eyecare professionals gathered in Toronto for an inspired day of clinical education at the Clinical Summit: From Diagnosis to Management, held at Arcadia Earth — a one-of-a-kind venue that fuses art, technology, and sustainability.

The program delivered three hours of accredited continuing education, along with a feature presentation on Advancing Myopia Management: Clinical Strategies and Innovations, sponsored by CooperVision and HOYA Vision Care Canada.

From Diagnosis to Management
|The CE program covered a broad range of clinical topics, beginning with Myopia Management presented by Debbie Jones, followed by OCT-Related Pathology delivered by Dr. Amit Gupta, and concluding with a visual tour of Cataract Surgery and Post-Op Care led by Dr. Yogesh Patodia.

HOYA’s Myopia Specialist Jodi Rana and Dr. Nathalie Trottier, Senior Manager of Professional and Academic Affairs at CooperVision, took the stage for their joint presentation on emerging innovations in Myopia Management — blending the latest technical advances with practical insights to help ECPs integrate this growing area of care into everyday practice.

Beyond the classroom, attendees enjoyed plenty of networking time, refreshments, and a private tour of Arcadia Earth. This immersive venue — known for its creative installations and multi-sensory experiences — invites visitors to reflect on the beauty of the planet and the role we all play in shaping a more sustainable future.

Event Sponsors include Specsavers Canada, HOYA Vision, and CooperVision.

Look for highlights and photos from this memorable event in the gallery below.

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Modern Design Meets Sophisticated Detailing

Optik Voila May-June 2025 WestGroupe Fysh F2121S

F-2121 offers a harmonious fusion of texture and colour, with decorative metal detailing along the templeseparating custom lamination and patterned acetate. The unique flow of solid hues and patterns ensuresa sophisticated yet edgy look in three variations: Black Marble, Chocolate Oat and Jade Stone. Craftedwith a 6-barrel hinge, this timeless piece is built to be comfortable without compromising on style.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

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A$AP Rocky and Ray-Ban Launch the Wayfarer Puffer

ASAP Rocky Ray-Ban June 2025

Ray-Ban and A$AP Rocky officially unveil the Wayfarer Puffer and campaign, the latest evolution of an icon. Bold, sculptural, and unapologetically fresh, this new design reimagines the iconic Wayfarer with Rocky’s disruptive vision—where hip-hop heritage collides with high fashion.

More than just a product drop, the Wayfarer Puffer is a cultural moment, inspired by the world of art, reinventing the iconic silhouette with bold imagination. The campaign blends art, fashion, culture, and the unstoppable vision of A$AP Rocky, shot in Rocky’s hometown of Harlem, NY. He street-cast locals and artists from the neighborhood that raised him with a result that is a raw, elevated portrait of personal style—where every frame tells a story.

Inflated with the artful fantasy of Ray-Ban’s Creative Directory, discover the Wayfarer Puffer by A$AP Rocky for Ray-Ban.

“Introducing my first iteration of the classic Wayfarer style, I present to you the Puffer,” says A$AP Rocky.

WAYFARER PUFFER BLACK

A$AP Rocky’s iconic Wayfarer Puffer in black -where hip-hop heritage meets bold, elevated style. The inflated, puffy frames reimagine the classic silhouette, merging timeless Ray-Ban cool with Rocky’s fearless creativity. Edgy and versatile, this sleek black edition makes an unforgettable statement.

WAYFARER PUFFER BLUE

A$AP Rocky’s Wayfarer Puffer in dark blue is a testament to his effortless fusion of cool and creativity. The puffy frames in a bold blue hue make a fashion- forward statement, while the iconic Wayfarer shape stays true to its roots. A perfect blend of hip-hop heritage and contemporary style, it’s a standout accessory for any scene.

THE BUILDUP: FROM MET GALA TO CANNES

The Wayfarer Puffer made its first dramatic appearance at the 2025 Met Gala where Rocky stunned in a one-of-a-kind edition handcrafted in Italy, featuring an oversized 18kt gold logo, natural diamonds and gemstones, and diamond-set rivets—a custom creation that cemented the Puffer as a new symbol of elevated streetwear.

Later, the style debuted in Europe during the Cannes Film Festival, where Rocky hosted an exclusive yacht party. Worn by tastemakers and artists alike, the Wayfarer Puffer—now in vibrant bold colors like red, white, yellow, and pink—proved it’s not just a statement piece; it’s the must-have frame of the summer.

Rooted in Harlem. Designed for the world.

A$AP Rocky Ray-Ban Puffer - Black

The collection is available for eyecare professionals at my.essilorluxottica.com

Click HERE for the press release.

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SILMO d’Or 2025 – From Couture to Design: Olivier Lapidus to chair the SILMO d’Or 2025

Silmo 2025 THE PLACE TO BE, TO SEE, TO FORESEE
Silmo Paris président 2025 PORTRAIT Olivier Lapidus

This year, SILMO Paris has entrusted the presidency of the SILMO d’Or jury to French designer Olivier Lapidus.

He will bring to this edition a fresh and boundary-pushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics.

His presidency symbolises a desire to open up to new territories in contemporary design. A President with his eyes set on the future.

A journey in creation & innovation

Olivier Lapidus began his career at BALMAIN, before spending several years in Japan. He later became Artistic Director of the eponymous couture house LAPIDUS, then of LANVIN in 2017, before devoting himself fully to design.

More recently, he designed for DIOR a photobiomodulation mask at the crossroads of design, well-being, and technology

Throughout his career, Olivier Lapidus has consistently sought to integrate technological research into the creative process. He has imagined dresses made of optical fibres woven in jacquard with Cédric Brochier, lace with fractal patterns inspired by an exchange with Benoît Mandelbrot, microencapsulated scented textiles using natural coatings, and prints generated from coded musical structures.

These projects were often developed in collaboration with research institutions such as CEA, CNRS, or CEVA, following a transversal approach that bridges artisans, keepers of tradition, and scientific researchers.

From Fashion to Design

Winner of the European “Dé d’Or” for Fashion in 1994 for his autumn-winter Haute Couture collection, Olivier Lapidus embarked in the 2000s on an independent path, at the intersection of fashion, everyday objects, and interior design. In 2013, he designed the FELICIEN Hotel in Paris, an emblematic project blending noble materials, graphic lines, and immersive atmospheres.

His current work reflects a distinctly cross-disciplinary approach, at the intersection of high-tech cosmetics, wellness, and object design. He is now developing a new generation of creations that combine furniture, decoration, and innovation, exploring the boundaries between interior design and contemporary uses. Among his recent projects, the Lounge Bar collection, designed in collaboration with the CAA group, perfectly illustrates this dynamic. Presented this year in the prestigious setting of “Les Places d’Or” at Le Meurice, the collection embodies a unique vision of functional luxury—at once aesthetic, technological, and experiential.

See you from 26 to 29 September, at Paris Nord Villepinte to discover the SILMO d’Or 2025 selection!

Click HERE for the press release.

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