New Look Vision Group announced that it has entered into an agreement
with Topology, a San Francisco-based leader in custom-tailored eyewear. The
agreement gives New Look Vision Group exclusive rights to retail Topology
products in Canada and other selected markets.
“The high-end custom-tailored eyewear market offers attractive
opportunities to grow the premium segment of our business. Topology is leading
the way in bringing technology to the world of custom-tailored eyewear, a
segment at the crossroads of technology, cutting edge frames and precise
optical measurement. New Look and Topology believe that technology will be used
to improve eyewear products. With our
significant retail footprint and our insight into customer demand for eyewear,
the partnership will support Topology’s constant evolution of styles and
designs, extending our premium products portfolio, and will bring Topology to
the Canadian consumers,” stated Antoine Amiel, President and Chief Executive
Officer of New Look Vision.
Eric Varady, Topology’s founder and CEO stated, “We are delighted to
partner with the Canadian retail leader in optical. New Look Vision Group is a
forward-thinking organization with a demonstrated track record of leveraging
technology to elevate its customers’ retail experience. We are excited to
expand the ways in which consumers will be able to experience Topology by
offering our custom-tailored eyewear in-store to New Look’s discerning customer
base.”
Topology uses the latest in 3D facial scanning, augmented reality, and
advanced manufacturing to create high quality custom-tailored eyewear, for each
and every individual. Topology’s patented mobile app takes over 20,000
measurements to develop a 3D model of facial features accurate to
sub-millimeter level. The app automatically adjusts eyewear design to fit
perfectly, and simultaneously extracts every optical measurement with
unsurpassed 3D precision, delivering its custom-tailored offering to the most
discerning of customers. Each pair of Topology glasses is cut from Italian
acetate or lightweight, flexible stainless, uniquely inscribed with the
customer’s name.
Topology
will initially be available in 15 stores across Canada in the fall, located in
Quebec, Ontario, Alberta and British Columbia, before a wider rollout in early
2020.
Source: New Look Vision Group