Blog - Page 514 of 908

January 29, 2019December 18, 2018

The Wire Sun – Nina & Mark

neubau’s The Wire sun collection models Nina & Mark are spreading those seventies vibes with their new interpretation of classic retro shapes. Nina is a true eye-catcher in a butterfly style whose feminine shape is disrupted by sophisticated cut-outs on the sides. Mark is an angular version of the aviator style including the voguish double bridge. Both models are manufactured from light-weight stainless steel and come with adaptable nose pads and temples. In reflected light, the neubau logo appears on the nose bridge and recurs at the tips of the temples.

Distributed by COS: canadianoptical.com

January 25, 2019January 25, 2019

Pillar of the OAC Retires

When you think of the Opticians Association of Canada (OAC), for the majority, the name Pat Dobbyn comes to mind. Pat Dobbyn has been with the OAC since it’s very first day in 1990 when it was started in a very small apartment in Winnipeg with only Pat and Nick Atkinson as staff.

Pat began as receptionist and played numerous roles as the years passed, eventually moving into Senior Manager of Membership Services, Finances and Vision Canada. Pat could be found at the OAC office at all hours of the day or night, ensuring that the needs of their members, partners and administrative team were met.

Pat was a fierce negotiator, and always challenged others around her to be better. For those who knew Pat, you also experienced her kindness and know she has a soft spot for her many colleagues and friends she has made throughout her years with the OAC.

Pat played a vital role in the growth of the OAC to what it is today; a national association of over 3,500 representing Licensed Opticians and the profession.

After almost 30 years of tireless dedication, commitment, and passion, Pat has retired from the OAC. Pat looks forward to spending more time with her grandchildren and other activities she enjoys.

Source: Opticians Association of Canada

January 25, 2019January 25, 2019

Bausch + Lomb Named Most Trusted CL Solution Brand in Canada

Valeant Pharmaceuticals International, Inc.’s wholly owned subsidiary, Bausch + Lomb, announced that Bausch + Lomb contact lens solutions have been named the most trusted contact lens solution brand for the second consecutive year in Canada by BrandSpark International.

The 2017 BrandSpark Most Trusted Awards were given based on the results of a survey of more than 20,000 Canadians. According to the results of the survey, the main reasons consumers shared that they trust Bausch + Lomb was due to the high level of performance and quality experienced using the company’s contact lens solutions, such as Biotrue® and renu® multi-purpose solutions, as well as the amount of recommendations received from their optometrists to use the products in their contact lens care regimen.

The survey asked participants to name their most trusted brands in the consumer-packaged goods industry. The open-text responses and reasons for trusting those brands were analyzed by BrandSpark researchers and ranked based on the greatest volume of mentions.

BrandSpark International is a leading marketing research company that provides brand insights and services to companies and brands launching new products. To learn more about the 2017 BrandSpark Most Trusted Awards, visit www.brandsparkmosttrusted.com.

Source: Bausch+ Lomb

January 23, 2019December 10, 2018

Leon: Luxurious Snake

The snake print and wrap-around design of these sunglasses reflects the daring and seductive personality of the Jimmy Choo woman with a luxurious finish.

The LEON sunglasses feature exotic leather that decorates the front frame, they are available in blue with blue lenses, brown with green shaded lenses, pink with brown shaded lenses, black with dark grey lenses.

Distributed by Safilo: www.safilo.com

January 23, 2019January 23, 2019

Think About Your Eyes Launches 2019 Advertising

Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which feature a call to action encouraging the public to schedule an annual eye exam.

The campaign is tailored to yield the highest level of awareness with ads slated to run on 24 cable stations that reach their target audience, including CNN, AMC and Fox Sports 1; local radio and syndicated radio shows like Ryan Seacrest and Delilah; as well as online video ads on popular lifestyle websites. Ads will also appear on Spotify and Pandora streaming radio services.

New in 2019, ads will appear on Acast, a podcast network of more than 3,000 podcasts reaching 33 million from prominent outlets like Yahoo Sports, Vice, The Economist, BBC, and Vogue.

The ads will feature the “Seeing is a Gift” creative messaging introduced in the summer of 2017. Research conducted on this messaging found that 7 in 10 respondents said they were likely or very likely to schedule an annual eye exam after viewing.

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