With some thousand exhibitors covering the entire optical and eyewear
industry, the SILMO is just as recognized and eagerly waited for the many
activities that it offers, demonstrating its philosophy: to combine information
and discoveries with a fun, friendly spirit. A 360° trade fair that offers
professionals the opportunity to immerse themselves in this universe in a new
way and to enjoy a not-to-be-missed convivial break at the Champagne Bar…
Here is an overview of what you absolutely should not miss before and
during the trade fair.
New in 2019:
The SILMO HACKATHON
New in this edition and a world première: for 24 hours, five
international multidisciplinary teams of five people each are invited to
imagine tomorrow’s retail world. Open to professionals in vision, distribution,
merchandising, design, the social sciences, marketing and production – from the
optical world or elsewhere –, this collaborative event should provide some
stimulating answers to the changes on the way.
SILMO GAMING
Retro gaming is in vogue, attracting enthusiasts and nostalgics alike to
video games dating from the 1980s to the early 2000s. According to a study by
Ipsos Connect/ISFE for Gamesindustry 2018, 49% of the European players surveyed
state that they love the old-school games of their youths, with the sound
effects, music and colour palettes that symbolize a whole generation. This
phenomenon has not escaped the attention of the SILMO, which offers its
visitors to discover or rediscover three great video game classics to be
revealed bit by bit before the trade fair opens…
Click and play: https://www.silmoparis.com/Evenements/SILMO-Gaming
SILMO D’OR: THE 25TH ANNIVERSARY
The SILMO D’OR awards have been recognizing companies all over the world
since 1994, and this edition is an opportunity to look back on how much these
past 25 years have stimulated R&D with technological innovations and
stylistic creations that have enabled the optical and eyewear world to make
great strides.
THE FRENCH TOUCH
Behind each exhibitor is a company, a story, an identity, and
enthusiastic, involved professionals: the SILMO pays tribute to them in words
and images, with a focus on the experts of French eyewear.
https://www.silmoparis.com/Evenements/A-la-decouverte-du-savoir-faire-francais
NOS CHERS OPTICIENS: THE WEB SERIES
Since August 29th, the second season of the SILMO web series “Nos chers
opticiens” has been following the adventures of Mathilde and Grégoire through
seven new episodes, featuring new characters and unexpected twists.
https://www.silmoparis.com/Evenements/Webserie-SILMO-Paris-Nos-Chers-Opticiens
Click HERE for the full press release.
